Master in Marketing
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 15,600 / per year *
STUDY FORMAT
Distance Learning, On-Campus
* EU is a private institution; full scholarships are not available
Introduction
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic, and operational areas of a business.
- Duration: Three terms/one year (60 credits)
- Locations: Barcelona, Geneva, Online
- Teaching Language: English
- Starting dates: October/January/March
- Admission: Year-round
Degree Awarded
- A state-recognized, university master’s degree accredited by Universidad Católica de Murcia (UCAM), Spain.
- An EU Business School Switzerland private and internationally accredited master's degree.
Gallery
Admissions
Curriculum
A sample of the Master in Marketing courses:
- Strategic Marketing
- Marketing Communications
- Digital Marketing
Rankings
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Program Outcome
Credits: 60 ECTS
Degree Awarded
- A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
Learning Outcomes
The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:
- Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
- Understand the relationship between the customer and the company.
- Learn analytical, strategic and operational marketing competencies.
- Study the major processes of marketing through case studies and class discussion.
Scholarships and Funding
Several scholarship options are available. Please check the institute website for more information.
Program Tuition Fee
Career Opportunities
Students completing this master pursue careers in:
- Marketing Management
- Brand Management
- Marketing Research
- Digital Marketing
Program delivery
Three terms/one year