Master in Marketing
Geneva, Switzerland
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jan 2025
TUITION FEES
CHF 32,340 / per year *
STUDY FORMAT
On-Campus
* 3,950 CHF ; Optional Additional Qualification
Introduction
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic, and operational areas of a business.
Learning from Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick-start your career.
Zev Siegl, co-founder of ubiquitous brand Starbucks, inspired EU students with his startup story, shared his thoughts on crucial topics including equality and sustainability, and offered invaluable insights for budding entrepreneurs.
Gallery
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the School website for more information.
Curriculum
- Duration: Three terms/one year
- Number of Credit: 60 ECTS
- Start dates: October, January & March
- Language: English
- Semester Fee: 9,600 CHF
- Admission: Year-round
Degree Awarded
- A state-recognized, university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Rankings
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Program Outcome
Credits: 60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:
- Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
- Understand the relationship between the customer and the company.
- Learn analytical, strategic and operational marketing competencies.
- Study the major processes of marketing through case studies and class discussion.
Career Opportunities
The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.
- Head of Digital Marketing
- Marketing Manager
- Head of Media
- Head of Communications
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.