MSc in
MSc in Marketing Management and Digital (MSc MMD) ESSEC Business School
Introduction
Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.
With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.
Sneak Peek
About the Program
Our program fully taught in Singapore, place our students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rates of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.
Empowered by digital technologies, marketers now find themselves facing consumers who are better informed, highly impatient and more discerning. What it takes to engage such consumers involves providing the right information at the right time, all the time. A challenge in which digital marketing is well poised to meet.
We also see growing sophistication in the next generation of Asian consumers. These consumers don’t just want the best product in the world, they want products tailored to their tastes and provide unique experiences. Part of this growing sophistication resulted in an increased appetite for luxury in Asia.
The concept of luxury has also evolved. No longer is the definition of luxury linked to the more traditional idea of conspicuous consumption. Now luxury is replaced by an emphasis on quality, authenticity, and uniqueness. Luxury marketing has always been about experiences, a marketer trained in luxury marketing offer a unique competence in experience marketing.
To gear up for this brand-new group of consumers, it is not surprising that the most sought-after skills in recent year for a marketer has to do with digital and experiential marketing. It is with this aim in mind that we developed the MSc in Marketing Management and Digital.
With special emphasis on digital and luxury marketing, we aim to equip our students with the skills set, knowledge and experiences to thrive as a modern marketer. There is great synergy between digital and luxury marketing given that luxury brands are increasingly using digital media to court and engage consumers.
Faculty
Our professors are known for their academic excellence, global frame of mind and outstanding teaching methods.
In fact, our professors from the Department of Marketing at ESSEC regularly conduct research on topics including business strategy, consumer behavior, and marketing decision support. They have also been published in some of the most highly regarded academic journals, including the Journal of Marketing, Journal of Marketing Research; Marketing Science; Journal of Consumer Research.
In addition to our full-time faculty, you can look forward to learning from our industry lecturers and practitioners, who bring with them a wealth of expertise, experience, and networks.
Admissions
Curriculum
Curriculum
Throughout our courses, you will acquire all the concepts and techniques of marketing, digital tools and know-how, managerial skills and good professional practices. These will enable you to succeed in the marketing trades and access management functions in the marketing or digital marketing field in various industries.
The program will also focus on the social and ethical dimensions of marketing issues to equip you with the knowledge and skillsets to analyze, reflect, implement and audit marketing and digital marketing policies, in order to drive the managerial and digital transformation of companies.
Build a strong foundation in management, marketing and digital
International study trip
We offer our students a dynamic and holistic learning experience that goes beyond the classroom. All students undergo a one-week overseas study trip to visit some of the world’s most renowned companies to gain an understanding of their brand heritage, market strategies, target markets, and audience. Representing a wide range of industries and sectors such as luxury retail, automobile, textiles and consulting, the participating companies provide our students with privileged access to their marketing operations, product development and launches.
Companies that participated in our study trips:
- Capgemini
- Dormeuil
- Firmenich
- Ford Motor Company
- Gucci
- L’oreal
- Remy Cointreau
- Shanghai Tang
Internship and Professional Thesis
You will be able to apply the knowledge and skillsets you have picked up and built on during the program through a 4 to 6-month internship. You are also required to complete a professional thesis based on your internship.
Scholarships and Funding
ESSEC Excellence Scholarship
Description: To sustain the academic excellence of the program, ESSEC Business School offers scholarships to the most outstanding candidates.
Eligibility: Open to all applicants and awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.
Amount: Up to 35% of total tuition fees.
Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.
ESSEC Singaporean Scholarship
Description: ESSEC aims to recruit the best Singaporean students to reinforce the school’s dual culture and also contribute to the local economy by bringing expertise to the region.
Eligibility: Open to Singapore citizens and permanent residents who are admitted into the program. The scholarship is awarded on the basis of the overall quality of their application i.e. academic excellence demonstrated in the file and during the interview.
Amount: Up to 30% of the total tuition fees.
Procedure: Scholarship decisions are made during the application procedure. There is no additional application to fill out or request to make. Selected students will be notified upon being offered a place on the program.
ESSEC Diversity Scholarship
Description: Varied cultural perspectives and backgrounds enhance the education and experience of all our students as well as being a key factor in the excellence of our programs. With this in mind, ESSEC seeks to create further diversity in its already diverse student body.
Eligibility: Open to applicants who are citizens of a country in one of the following regions: Asia-Pacific (excluding Singapore), Africa, Europe, North America, and South America.
Amount: Up to 30% of the total tuition fees.
Procedure: Scholarship decisions are made during the application procedure. They are awarded to applicants having demonstrated academic excellence and a strong international background in both their application file. Selected students will be notified upon being offered a place on the program.
Bank loans
French StudentsAs an ESSEC student, you can take out a preferential rate bank loan with the Cergy branch of the bank LCL, which covers full tuition and is repaid starting at the end of your first year of work.
Loan applicants are required to have a guarantor living in France. According to the banks, the guarantor must earn enough to cover the monthly loan payments but also either be a French citizen, a close family member and/or both. Additional fees and expenses will be the responsibility of the student.
Program Tuition Fee
Gallery
Ideal Students
Choose the Asia-Pacific Campus if:
- you are attracted to immense potential Singapore as a gateway to Asia has to offer;
- you enjoy being part of a diverse group of students, pursuing a degree in a world-class educational system;
- you wish to immerse yourself in a blend between East and West, in a safe and secure environment with top-of-the-bill infrastructure;
- you are ready to reap the benefits of a fast-growing and welcoming economy, full of business opportunities;
- you would like to add the Asian way of doing business to your portfolio of competencies.
Career Opportunities
Careers
Prepare yourself for a fulfilling career in Marketing
Graduates of the program can take up various positions, from the most traditional to the most conventional, a sign that marketing today is at the heart of several functions and spreads across numerous fields of activity: digital marketing, product development, brand management, marketing operations, account management, trade marketing, geo-marketing, marketing communications, etc.
Career Services Support
Students can benefit from a wide range of tools and resources developed in partnership with Career Services, partner companies and ESSEC alumni, such as career coaching, workshops to fully prepare students for entry into the professional world and interaction and experience sharing by experienced professionals.