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ESPM – Brasil Master in Behavior and Consumer Sciences
ESPM – Brasil

Master in Behavior and Consumer Sciences

São Paulo, Brazil

3 Semesters

Portuguese

Part time

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Request earliest startdate

BRL 1,300 / per month *

On-Campus

* up to 35 installments of BRL 1,555.03 + 1 installment of BRL 1,712.18

Introduction

Understand and understand the new practices within the buying journey and the consumption sessions of products and services: from discovery to the research, analysis and acquisition process, understanding the experience, consumption and disposal. Monitor, understand and anticipate changes and trends in the market, consumption and lifestyles and purchasing behaviors in the omnichannel era. Discuss the impact of micro-segmentation on marketing and communication strategies, learn about new research techniques and methods focused on user experience, understand the various political-economic, socio-demographic, psychobiological, cultural, environmental and technological drivers that act and impact buying and consumption behavior today, for the application of this knowledge in the creation of more innovative value propositions oriented towards people, users and consumers; in building and (re)positioning brands; in the proposition and strategic validation and in the decision making of communication and marketing within the most diverse business segments and in the strategic analysis and mapping of future scenarios of behavior and consumption.

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