Master of Permanent Training in Luxury Tourism Marketing
Madrid, Spain
DURATION
12 Months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 17,400
STUDY FORMAT
On-Campus
Introduction
Specialized in luxury tourism marketing and communication with a master's degree in tourism marketing management.
The MMT is a specialized program aimed at training you in marketing and communication in the tourism industry with a special focus on the luxury segment. You will study current content aimed at its practical application, either in the communication and marketing departments of luxury hotels or in communication agencies specialized in luxury tourism, autonomous communities that want to promote this type of tourism, cities, etc. The master's degree offers you a deep vision and a current study of the luxury tourism segment and the importance of the brand. The program includes subjects in marketing, communication, event organization, protocol and international public relations, digital marketing, social media, sustainability, gastronomy, health tourism, luxury cruises and yachts, luxury hotel design, etc.
Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Luxury Tourism Marketing issued by ESIC University.
Why study Luxury Tourism Marketing and Communication?
The luxury tourism segment is one of the fastest growing sectors and hotels and agencies demand marketing and communication specialists with an international vision, willingness to innovate and creative capacity.
Global vision
The program allows you to obtain from the beginning an overview of the tourism industry and especially of the luxury tourism segment, analyzing the current challenges of the sector and evaluating specific strategies and trends of companies, luxury hotels, agencies specialized in management and customization of luxury trips of all types, luxury tourism communication agencies, public relations, events, etc. The importance of sustainability and new innovation processes is also studied, as well as experience design, health and wellness tourism, cruises, gastronomy and luxury brand purchases.
Polyvalence
Strategic importance is given to the excellence of the brand and its narrative: destinations, hotels, experiences, etc. Customer knowledge and communication today would be impossible without taking into account all the changes that have occurred in the digital field and social media, as well as in preferred luxury destinations. The digital transformation that has occurred in some cities and the importance of organizing events is also discussed in depth.
Global Scenario
The ability to adapt to change in a global scenario and the acquisition of skills and competencies that every communication expert should have are analyzed.
Ideal Students
The program is aimed at all those graduates, graduates or higher education graduates who wish to embark on a professional career in the tourism industry and especially in the luxury tourism segment with or without work experience.
It will be essential to have a medium level of English that enables you to read the documentation and understand the presentations given.
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, such as those made available to you by different public or private organizations. The scholarships and aid available are the following:
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC helps you with the financing of your career.
If you live outside of one of the cities where ESIC has a campus, and are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
The academic program is made up of three learning modules and a final project. Within each block you will study different subjects that can be complemented with workshops, activities and group classes.
- The luxury tourism sector
- Luxury Tourism Marketing
- Communication and Public Relations in Luxury Tourism
- TFM. Master's Final Project
Program Outcome
- You will acquire a holistic vision and knowledge about the tourism sector, to develop innovative marketing, experience design, communication and public relations strategies, and be able to apply them to the company and new projects.
- You will be able to guide and promote the transition to digitalization and innovation in the tourism company throughout the value chain
- You will develop the ability to design a marketing and communication strategy for a company or tourism project and build a visual and written narrative
- You will be able to use the most modern tools in both offline and online media when implementing the strategy. You will manage the communication budget and control the results
- You will organize events for institutions related to luxury tourism, planning, budgeting, production and monitoring of results. You will monitor social media using web analysis tools
- You will improve your professional communication skills both in writing and in public and you will use well-founded and clear arguments in projects related to luxury tourism. You will be able to convincingly defend strategies for personal and team development.
Career Opportunities
The range of positions that this program allows you to access is wide and will depend on your entry profile and your medium-term development plan. However, regardless of the position, you will be able to assume responsibilities and make decisions in the marketing and communication departments of premium and luxury hotels, communication and public relations agencies, event organization, communication department of cruise companies. luxury, public institutions related to luxury tourism, etc.
- Marketing direction
- Marketing assistant
- Travel agency
- Experience design
- Community Manager
- International public relations
- Event organization
- Digital marketing and digital content
Accreditations
Why study at ESIC Business & Marketing School
At ESIC we know that the best way to learn is practically. Therefore, our program is designed based on tools, workshops, real cases and use of licenses so that you access the labor market with the greatest possible preparation. Our MMT stands out for:
- The Master in Tourism Marketing Management with specialization in luxury tourism is the only program specialized in luxury tourism marketing and communication in Spain.
- The Master in Tourism Marketing Management with specialization in luxury tourism is a program taught by qualified and highly specialized teachers, with an excellent academic profile, proven teaching experience and recognized professional career.
- High number of activities where ESIC Business & Marketing School has the presence of relevant members of the company: conferences, forums, masterclasses, practice days, etc.
- More than 66,000 former students endorse ESIC Business & Marketing School
- Business School specialized in Marketing and communication with more than 50 years of experience in teaching innovation
- Important national and international media, as well as other prestigious institutions, have recognized the quality of ESIC's programs, rewarding its leadership and placing it in the top positions of multiple rankings.
- First positions in international rankings. Internationally accredited and certified master's degrees.