Master in Tourism Marketing Management [MMT] ESIC Business & Marketing School

Specialization in tourism of excellence.

Master the luxury tourism sector with the Master in Tourism Marketing Management.

The Master's program in Tourism Marketing Management is aimed at training professionals in the marketing and luxury tourism industry. Deep insight into the brand, experience design, marketing and communication in the premium and luxury tourism sector.

Program objectives

1. Offer a global vision of luxury tourism companies.
2. Promote the recruitment of multicultural tourists in global environments.
3. Know the latest digital marketing techniques.
4. Develop the sale through electronic commerce.
5. Motivate innovation, creativity and critical thinking.

Academic structure

The hybrid format allows students to personalize and make learning more flexible through permanent training. In the hybrid classroom model, technology is integrated as one more element of the learning process that guarantees the continuity of training at all times.

The core subjects, Management subjects, are subjects with which the key professional competencies necessary for managerial positions in any sector and company are developed.

The specialization is made up of category subjects in which the essential, generic and common competencies related to a specific business function are developed, and specific subjects, in which they delve into the specific, specialized and specific competences of a specific function or position .

The eligible subjects allow you to customize part of the training path, being able to choose between eligible subjects of any category, subjects specialized in management tools for preparing certifications and international experience.

The Final Master's Thesis (TFM) is a real business project that is a challenge in which the student must demonstrate that the learning objectives have been met and all the program's competencies have been developed.

Differential factors

• Business Study Tour at Ecole hôtelière Lausanne, in Switzerland where you will obtain a certificate of participation.
• Branding specialized in marketing and communication in premium and luxury tourism.
• Communication and Public and Institutional Relations of premium and luxury tourism.
• Experiential Marketing and Premium and Luxury Experience Management.
• Prestigious speakers from the luxury tourism sector and international professors.

Rankings

ESIC's Marketing programs are among the best in the world:

1. El Mundo # 1 Spain in Marketing 12 consecutive years.
2. QS # 33 Europe.
3. QS # 1 in return on investment.