MSc Business Management: Marketing
DURATION
12 up to 15 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Apr 2025
TUITION FEES
GBP 28,000
STUDY FORMAT
On-Campus
Introduction
The MSc in Business Management: Marketing programme at the European School of Economics provides students with a comprehensive understanding of:
- Innovative marketing practices in both manufacturing and service sectors, with a focus on gaining competitive advantage, increasing market share and reducing costs
- E-commerce and E-business as strategic tools for optimizing technological frameworks in marketing
- Marketing strategies for international organisations and how they identify and pursue opportunities in new global markets
- Customer-centric marketing approaches tailored to emerging economies
- The interplay between marketing strategy and communication, along with guidelines for implementing integrated promotional campaigns across various media
- Navigating operational, legal, and logistical challenges when crossing national borders in the business world
Key Components of the Master’s Programme:
- Three specialization pathways: Marketing, Management, or Finance
- Full-time programme with mandatory attendance
- Flexibility to transfer between ESE campuses in London, Madrid, Milan, Florence, and Rome on a term-by-term basis
- Three annual intakes: January, April, and September
- Access to ESE’s prestigious Internship Programme, offering international work placements in the field of specialization
- Small class sizes, fostering a personalized and supportive learning environment
ESE’s Internship Programme
ESE provides one of the most competitive and structured internship programmes in higher education. The school’s longstanding relationships with over 1,500 leading global companies, including many listed among FORTUNE’s 100 Best Companies to Work For, give students access to unmatched opportunities for professional growth.
Internships are an integral part of the MSc programme, enabling students to:
- Apply academic theories in real-world marketing contexts
- Build professional networks and gain invaluable experience within their chosen specialization
- Enhance their career prospects, with many students receiving job offers before graduation
The Internship Department works closely with students to identify their goals, maximize their potential, and secure challenging placements worldwide, ensuring that every student gains practical insights and industry exposure
Admissions
Scholarships and Funding
The scholarship is awarded by the ESE as a partial deduction from the annual tuition fee. Each student profile is considered individually. This scholarship is based on both the academic merit and need of the student applicant. It is therefore important that scholarship applications provide the a complete profile of the student’s personal, professional and/or academic merits.
To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the master’s application form and documents, including a financial statement, to the ESE admissions office where they wish to study.
To maintain their scholarship award students must demonstrate continued academic excellence throughout their studies at ESE. For more information about the scholarship, please contact the ESE centre of interest.
Curriculum
The Master of Science (MSc) in Marketing is a 12-15 months, full-time postgraduate degree programme. Master degree courses are taught in English and have a standard 180 UK credit/90 ECTS credit structure.
Completion of the Master's degree programme requires:
- Full-time course attendance
- An internship placement
- Final dissertation
Phase 1
- Applied Business Research Methods
- 21st Century Advanced Business Structures
- Organisations & their Cultures
- Marketing Management
- Managing for Sustainability & Corporate Responsibility
- Management of Resources & Operations
- Accounting & Finance for Decision Makers
Phase 2
- Innovation Development & Management
- E-Business & E-Commerce
- Integrated Marketing Communication
- International Business Management
- Marketing of Services
- International Strategic Marketing
- Sales Promotion
- Consumer Behaviour
Phases 3 & 4
- Internship
- Dissertation
* The modules listed may undergo changes when circumstances require them to do so.
** ESE reserves the right to cancel a programme if enrolments are insufficient, or to offer students the possibility to attend another ESE campus where the course will be offered
Program Outcome
- A solid understanding of the global business environment, trading systems, and geo and sociopolitical influence on investments, trade, and the economic landscape
- Strong analytical skills and the capability to identify and assess strategic opportunities that may benefit an organization in both the domestic and international market
- The flexibility and creativity necessary to address challenges presented by a rapidly changing international business environment
- Cross-cultural communication skills, to effectively manage people, resources and information across cultural boundaries
- In-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
- Advanced enquiry and research skills, holistic thinking, integration and synthesis
- Team working and motivational skills
- Inner responsibility and self-inspection skills required for effective leadership.
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.