Master in Marketing & Digital Business

OBJECTIVES

• Provide students with a critical mindset on marketing activities
• Gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
• Master digital marketing and communication tools and skills
• Understand the digital transformation of business data and evolving marketplaces

HIGHLIGHTS

• • A program structured around the main activities of a typical marketing agency, a consulting company or a marketing department.
  • Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
  • Real life projects with local and international companies
  • Project management skills involving skills and theory from multiple courses
• mindset and expertise.

• Project Manager
• Brand Manager
• Customer Relationship manager
• Search Engine Marketing manager
• Social Media Manager
• Marketing Manager
• Marketing Director

Specialization Courses – Semester 1

• Inbound Marketing
• Brand Management
• Product Marketing
• Google Analytics & Tag Manager
• Graphics for Web Design
• Search Marketing
• Data Management
• Financial Management

Specialization Courses– Semester 2

• Cross Channel UX
• Markstrat Online
• Market Research Technics
• Inbound Marketing: Content Strategies
• B2B Sales and Marketing
• Managing Cultural Diversity
• Strategy: Choices and Implementation

Specialization Courses – Semester 3

• Data Marketing
• Online Advertising
• Email Marketing
• Growth Hacking
• Excel Reporting and Analysis
• Crisis Communication
• Business Strategy Game
• Research Methodology

Semester 4

• Internship