Master in Protocol, Design, Creation and Management of Corporate and Institutional Events

When we talk about events, we refer to acts of social relations that are organized to transmit a message to a specific audience with the aim of achieving a result in said audience.

In order to develop an event properly, it is necessary to unite many disciplines, creativity, staging, production, protocol, research of our audiences, marketing, of course the corporate communication of the institution and a long etcetera.

The master in PROTOCOL, DESIGN, CREATION AND DIRECTION OF CORPORATE AND INSTITUTIONAL EVENTS , from the Escuela Internacional de Protocolo is a highly competitive program that prepares and professionally enables the student to develop the Creation, Design and Management of Events and Institutional Relations .

This program is developed based on the growth of the sector that all forecasts indicate with the consequent increase in the budget that organizations will allocate to the creation of corporate events.

Metodología

The programs are developed in a modular way in order to make them more readable and manageable in the logical evolution of the learning process and the study methodology is based on three fundamental questions:

B-LEARNING

A system is established combining face-to-face teaching in classrooms with online work where the student adapts the study to their particular circumstances of time, place and work space.

Programa

Module 1. Design, Creation and Planning of Events - 6 ECTS

• The Briefing
• Creativity and innovation for events
• Planificación estratégica
• Gestión de Proyectos
• Gestión del tiempo
• Business plan

Module 2. Corporate Event Direction and Management - 8 ECTS

• Fundamentos de Economía
• Habilidades directivas
• Leadership and team management
• Coaching
• CSR and Sustainability
• Formación de portavoces

Module 3. Global Communication Management in Events - 10 ECTS

• General communication theory
• Events and media
• Marketing for events
• Corporate image at events - Identity and brand
• Advertising and Public Relations at events

Module 4. Protocolary Organization Techniques - 4 ECTS

• Protocol Concept
• Host treatment
• The presidencies
• Management systems
• Types of tables
• The Program and its techniques

Module 5. Protocol and Events. The Areas of the Protocol - 6 ECTS

• Official Protocol
• Protocol legislation
• Company protocol
• Social protocol and personal image
• Restoration and Catering
• International Protocol
• Military Protocol

Module 6. Organization of Habitual Events - 5 ECTS

• Inaugurations
• Receptions and receptions
• Conferencias
• Product presentations
• Summit Organization
• The first stones
• The budgets
• Congress Organization

Module 7. Event Management and Execution - 10 ECTS

• Scenography and staging
• Introduction to event production
• Official Events Workshop
• Corporate Events Workshop
• Cultural Events Workshop
• Sports Events Workshop
• Catering at Events

Module 8. Professional Practices - 5 ECTS

Module 9. Master's Thesis - 6 ECTS

Prácticas y bolsa de trabajo

The Escuela Internacional de Protocolo has a career guidance service available to students from which educational practices are managed and job offers that companies send to the EIP are channeled.

Educational practices

The internships aim to provide comprehensive training for the student through a parallel educational program at the university and in the company, combining theory and practice. The Master in Protocol, Design, Creation and Management of Events includes 5 ECTS in internships in its study plan

The School currently has numerous agreements signed with companies and public institutions, which makes it possible for every year all students who wish to do so or who prove they have the minimum required knowledge to do their real internships in organizing events and other responsibilities related to the offices. event organization, marketing, advertising, corporate communication and institutional relations.

Likewise, the EIP promotes its own events that, under the direction of qualified experts, are managed by the students themselves, thus having another opportunity to approach the real market. Finally, the School, through its event organization company, NHV, encourages the participation of students as assistants, juniors, seniors and coordinators in all the events it organizes, which constitutes not only a perfect complement to their training, but the beginning of their development and professional maturity. It is a hybrid learning in which in face-to-face work, the teacher explains content, organizes the work, requests the development of tasks, proposes axioms, resolves doubts, etc. All of this is combined with online work where research is encouraged to carry out tasks either individually or through collaborative work, thus developing their capabilities, carrying out continuous self-assessment controls.

DURACIÓN

16 weekends

Requisitos de ingreso

Be in possession of any university degree or diploma, or have a minimum of three years' professional experience in the area of protocol, production and event management in the company (limited places).