MSc in
MSc in Marketing and Digital Media ESCP Business School
Introduction
The MSc in Marketing and Digital Media mainly focuses on the digital marketing field to provide the students with an integrative view of the different digital marketing tools and how they can play an important role in building a brand. It also puts an emphasis on how to apply marketing techniques and key strategic marketing aspects in an increasingly digital and globalised world. This way, during the learning process, it equips students with the skills and knowledge to succeed in an international, cutting-edge career in marketing.
The programme adopts a variety of teaching methods, such as blended learning as well as case- and project-based teaching, to foster hands-on learning that allows students to put theoretical concepts into live practice.
Students start their studies in the vibrant city of Madrid, where they stay for the first two terms. Next, students will be taking specialization courses either in London or Berlin and conclude their studies again in Madrid where they will engage in consultancy projects. On top of all these experiences, students will also interact with leading tech companies during the International Study Seminar, thus providing students with an updated and global knowledge base that is grounded in the most recent developments in the digital marketplace.
Open-mindedness and diversity
The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.
Aware that you all have your own identity and personality, the programme aims to make you curious and versatile to help you succeed in your future professional life.
This Master has trained more than 600 participants. They now occupy strategic and operational marketing positions in a variety of companies worldwide.
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Admissions
Curriculum
Course modules
9 months of theory classes, the study of expertise, and practical cases
The courses address both theory and real-life applications. They are taught from the end of September to June by ESCP Faculty and successful professionals. Are also included numerous meetings and seminars with professionals in this sector.
Term 1
July - September
30ECTS - Online
Only students whose degree had 180 ECTS before starting the MSc need to complete Term 1, which entails an additional 30 ECTS. Completion of these additional 30 ECTS is necessary to comply with accreditation regulations.
- Economics
- Marketing
- Strategy
- Accounting & Finance
- Statistics for Management
- Leadership
Term 2
September -December – Madrid
- Data and Analytics for Decision Making
- Introduction to Digital Marketing
- Brand Building
- Strategic Marketing Decisions: Business Game
- Customer Experience
- Finance for Marketing *
- Digital Project Management for marketers *
- Digital Analytics 1: Website design and coding project I
- Digital Analytics 2: Google analytics
- Digital Talks
- Effective Communication
- Master Thesis Seminar
Madrid- Live Case Study: L’ORÉAL
* Elective Courses
Term 3
January -April – Madrid
- Communication 360
- Advertising in the Digital Age
- Media planning and buying negotiation *
- Robots and AI in Business *
- Branded Content
- Creativity in Advertising
- Social Media Mangement
- Mobile Strategy
- Pricing & Customer Value
- Research Methods for Marketers
- Digital Analytics 1: Website design and coding project II
- Digital Analytics 3: SEM & SEO
- Digital Analytics 4: Google Adwords
Madrid- Live Case Study: HAVAS & WAVEMAKER
* Elective Courses
Term 4
Go-to-market specialisation tracks
April - June – London or Berlin & Madrid
- International Study Seminar
London
- Digital Transformation and Entrepreneurship track
- Digital Fashion and Luxury track
Berlin
- Big Data & Analytics track
Madrid
- Strategic Planning for Consultancy Projects
- International Consulting Project and Closing Seminar
Term 5
Professionalisation
July - December
- Internship
- Professional Thesis
Program Outcome
Open-mindedness and Diversity
The interaction with teachers from more than 20 nationalities guarantees a greater depth in multicultural learning. Students of the MSc of Marketing and Digital Media come from various countries and have different backgrounds: engineers, doctors, pharmacists, students of literature and law, etc. They form a group of multicultural participants, which makes exchanging and working in groups all the more enriching.
Aware that you all have your own identity and personality, the programme aims to make you curious and versatile to help you succeed in your future professional life.
This Master has trained more than 600 participants. They now occupy strategic and operational marketing positions and communication in a variety of companies worldwide.
Program Tuition Fee
Career Opportunities
- Global Trade Marketing Manager
- Global Product Manager
- Growth & Content marketing manager
- Regional Key Account Manager
- Digital Content and Social Media Manager
- Digital Media Strategist
- Digital Quality Specialist
- Marketing & Operations Manager
- Brand and Client Experience Designer
- Business Analyst
- Marketing and Communications Consultant
- Digital Campaign Manager
- Strategic Marketing Manager
- E-Commerce manager
- Brand Manager
- Marketing Manager
- Product Manager
- Digital Marketing Manager
Accreditations
English Language Requirements
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