MSc in Marketing and Creativity

MSc in Marketing and Creativity

A strategic and innovative specialisation that places creativity at its core, and combines marketing knowledge with advanced management and analytical skills

• Ranked #4 in the World by QS Masters in Marketing Ranking 2023
• 18-month, dual campus (London and Paris) specialisation, starting each January
• Unique focus on the interface between creativity and analytical thinking in marketing management
• Hands-on 'Not By The Book' teaching approach that incorporates consultancy projects, case studies, creative seminars, social impact projects, class discussions and guest speakers
• Two specialisations tracks: Digital Transformation & Entrepreneurship, and Fashion & Luxury
• Integrated professional experience (direct employment/internship) and a 8-week company consultancy project

Quick Facts

• The World’s 1st Business School (est. 1819)
• 6 ESCP European campuses in Berlin, London, Madrid, Paris, Turin, and Warsaw
• Multi-accredited: AACSB, EQUIS, EFMD MBA, EFMD EMBA, 5 European Higher Ed standards
• Ranked 3rd Business School in Europe (FT, 2022)
• A full portfolio: Bachelor, Masters, MBAs, PhDs and Executive Education
• Over 180 research-active professors representing over 33 nationalities
• Over 140+ academic alliances in Europe and the World in 48 countries
• A comprehensive portfolio of 46 programmes: Bachelor, MiM, 27 Specialised Masters, MBA, 2 PhDs, 12 Executive Masters, EMBA, Global EPhD, as well as a custom and open programme offer
• 9,200+ students in degree programmes representing 130 nationalities
• 5,000 Professional-level participants
• 75,000+ active alumni in over 170 countries in the world

Based on January 2023 intake:

• 62 participants
• 24 unique nationalities in class
• Average age: 25 (ranging 22-32)
• Average work experience: 3 years (ranging 1.5-8)

Academic Background:

• Business & Management: 52%
• Marketing & Communications: 28%
• Art & Design: 9%
• Economics & Political Sciences: 3%
• Engineering & Sciences: 3%
• Other: 5%

Hands-on Projects

• Creative seminars, including real-life case projects with different companies
• Managing for Social Impact Project (all terms)
• Company Consultancy Project (8 weeks)
• A minimum 4-month-long professional placement (Internship / Direct Employment)

Creativity

• Art & Science of Creativity
• Introduction to Creativity Marketing
• Creative Thinking
• Creative Seminars
• L’Oréal 'Big Picture' Project (optional, upon selection)

Marketing

• Consumers & Consumer Value
• Branding and the Creation of Value
• Integrated Marketing Communications
• Strategic Marketing Plan
• Digital Marketing & Social Media
• Global Issues in Marketing

Managemement

• Managing for Social Impact
• Finance for Marketers
• Statistics for Marketers
• Breakthrough Strategies

Analytics

• Understanding the Marketplace
• Creative Analytics
• Research Methods for Professional Thesis

Specialisation Tracks

Students have a choice of one specialisation track.

Entrepreneurship & Digital Transformation

• Entrepreneurship
• Coding for Marketers
• Leadership & Change Management

Fashion & Luxury

• Creative Branding
• Trends & Innovations
• Omnichannel Management

ADDITIONAL COURSES & DEVELOPMENT OPPORTUNITIES (LONDON & PARIS)

• Communication Skills
• Tech Skills: Excel Workshop
• French Language Lessons (Beginner or Intermediate)
• Creativity Workshops
• Guest Speakers from the Creative Industries
• Career Advice & Workshops
• Networking Events

ESCP's MSc in Marketing & Creativity is ranked 4th Worldwide in the QS Master in Marketing Ranking 2023:

• 2nd in the UK
• 2nd in France
• 3rd worldwide for employability

• Study creativity in business, management and performance, and develop your own cognitive flexibility, fluency of ideas & agility
• Learn how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems
• Get exposed to top employers and build your professional network via multiple practical assignments, seminars and projects throughout the terms
• Benefit from the diverse environment, co-creating your learning experience with over 25 different nationalities in class
• Get ahead of the curve in this fast-changing field by learning about the most up-to-date thinking and practices in marketing

ESCP's MSc in Marketing & Creativity is focused on career progression, our students see excellent employment prospects after graduation, benefitting from a 59% salary increase and €56,000 average starting salary within 6 months of graduation (MMK Class of 2022).

Choosing this Master is a great first step if you are trying to progress within your marketing career by boosting your creativity, or are looking at entering more strategic and innovative, solution-seeking roles, where the combination of creativity and analytics are needed on a daily basis.