Master of Science (MSc) in Artificial Intelligence for Marketing Strategy

This program is open to candidates holding a 3- or 4-year Bachelor’s degree (or higher) regardless of the domain of their undergraduate studies. Students with a background in business studies would particularly benefit from this program.

Overview

EPITA’s Master of Science in Artificial Intelligence for Marketing Strategy program is a joint program with EM Normandie Business School that spans 18 months and is taught 100% in English in Paris. Accredited by the CGE (Conférence des Grandes Ecoles), the program consists of 12 months’ on-campus classes, a 6-month internship, and a learning experience in Dublin. To obtain their degree, students must acquire 120 ECTS (European Credits Transfer Systems) and an A2 level of French.

Internship

The last semester is a compulsory 6-month internship, which is the capstone of the program. Students will acquire technical business experience by working in a real environment, that prepares them for the job market.

The aim of the Master of Science in Artificial Intelligence for Marketing Strategy is to prepare students with AI skills to apply technology to enhance an organization’s marketing strategies and decision-making process.

Graduates of this program will be able to utilize artificial intelligence techniques and tools to:

• improve consumer engagement experience by creating relevant client profiles based on KYC (Know Your Customer) concepts;
• monitor and analyze a variety of communication channels, such as social media, and assist in the understanding of the market’s perception of a brand;
• provide companies with relevant, timely, and precise customer service and social media interaction;
• optimize the marketing content in order to boost the visibility of the companies and drive traffic to brands’ websites; and
• exploit computer vision to revolutionize the visual engagement strategy.

• Data enabler
• Data visualization consultant
• Marketing data analyst
• Entrepreneur
• Customer intelligence manager
• E-marketer
• Operational researcher
• Business intelligence consultant
• Data manager
• Data analyst
• Data strategist
• Data planner
• Marketing scientist
• Big data consultant
• Data scientist
• Marketing strategist
• Expert/Analyst in marketing analysis/marketing research/CRM/credit analysis
• Business data analyst