Keystone logo
emlyon business school MSc in Digital Marketing & Data Science
emlyon business school

MSc in Digital Marketing & Data Science

Paris, France

18 Months

English

Full time

Sep 2025

EUR 27,900 / per year

On-Campus

Introduction

Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists.

  • For students holding a Bachelor’s degree in any field.
  • MSc in approved by the Conférence des Grandes Ecoles.
  • 18 months including a 4 to 6-month internship (120 ECTS).
  • Taught in English.
  • Delivered in Paris with an International Seminar

Program

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis, and strategy with an in‐depth and specific digital knowledge and data-driven marketing.

An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, AXA, Capgemini, Converteo, Criteo, Facebook, GE, Google, Hilti, IBM, Microsoft, Orange, Saint-Gobain, and TF1.

Program Outcome

Career Opportunities

Admissions

Scholarships and Funding

Program Tuition Fee

Accreditations

Rankings

All emlyon business school events

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School

Questions