Universidad EAN
Master in Electronic Commerce
Online
DURATION
3 Semesters
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
02 Aug 2024
EARLIEST START DATE
Sep 2024
TUITION FEES
USD 3,307 *
STUDY FORMAT
Distance Learning, On-Campus
* tarifa presencial| tarifa virtual: 13720000 COP
Introduction
It is the only Master's Degree in Electronic Commerce in Colombia and South America.
Why study the Master's Degree in Electronic Commerce at Ean ?
It is the only Master's Degree in Electronic Commerce in Colombia and South America. Graduates of this master's degree will have special skills applied to e-Commerce: Soft Skills, Analytical Skills (data skills) and Management Skills (power skills).
The COVID19 pandemic showed that no business can depend solely on its physical sales, which is why studying a master's degree in electronic commerce is a differentiating aspect for any professional in the marketing or sales area.
Razones para estudiar el programa en la Universidad EAN
- The Master of Electronic Commerce offers a deep understanding of digital business strategies, strategic marketing and omnichannel business management, crucial in today's global economy.
- Modules on e-commerce management, innovative thinking and emerging trends train you to lead cutting-edge e-commerce projects.
- Emphasis is placed on practical skills in UX Design (User Experience Design), digital platforms, logistics, payment methods and cybersecurity, essential for the effective operation of electronic commerce.
- Various tools are taught for managing customer relationships and analytics, essential for optimizing digital businesses.
Duracion
- Presencial: 1.5 años (3 semestres)
- Virtual: 1.5 años (3 semestres)
Admissions
Curriculum
Presencial-Virtual
Semestre 1
- Sustainable Digital Business Models
- Dirección de Mercadeo Estratégico
- Omnichannel Commercial Management
- Electiva I
- Oportunidades para el Emprendimiento Sostenible
Semestre 2
- Gerencia Sostenible
- Electiva II
- Comprehensive Management for Electronic Commerce
- Innovative Thinking and Trends Applied to Electronic Commerce
Semestre 3
- Electronic Commerce Enablers I
- Electronic Commerce Enablers II
- Customer Relationship and Experience Management (CRM and CEM)
- Metrics and Analytics in Electronic Commerce
- Seminario de Investigación
- Trabajo de Grado
Program Outcome
¿Qué hace y en qué se desempeña un graduado de la Maestría en Comercio Electrónico?
Habilidades
- E-Commerce Project Management: you will be able to conceptualize, design and lead the implementation of e-commerce projects, guaranteeing their sustainability and innovation.
- Commercial Strategy and Management: you will have the ability to formulate effective commercial strategies that drive the organization's objectives, taking full advantage of information and communication technologies (ICT).
- Human Resources Administration: you will have the ability to direct and manage work teams with a technical and commercial profile, optimizing performance and promoting the productive and harmonious work environment that a digital business requires.
- Business Mindset and Adaptability: ability to face and adapt to uncertain and changing business environments, maintaining an entrepreneurial and resilient mindset.
- Ethics and Responsible Consumption: you will be able to promote and encourage responsible and ethical consumption practices, guaranteeing profitability and at the same time protecting the interests of consumers and the environment.
Perfil ocupacional
- Electronic Commerce Director (E-commerce Manager): direct and coordinate a company's e-commerce activities, designing and implementing strategies to increase online sales.
- Electronic Commerce Project Manager (E-commerce Project Manager): lead specific projects within the field of electronic commerce, ensuring their effective and timely execution.
- User Experience Manager (UX Analyst): UX Design skills to optimize the user experience on the company's e-commerce platform.
- E-commerce Operations Manager: supervise the daily operations of the e-commerce platform, including logistics, payment methods and cybersecurity.
- Customer Relationship Management Specialist (CRM Specialist): customer relationship management in omnichannel businesses, using CRM tools to improve customer experience and increase customer retention and loyalty.