Master in Marketing and Commercial Management EAE Business School Barcelona

Flexible Start Date



Our innovative and flexible methodology allows us to offer international students a multi-stage continuous incorporation system so that they can join the face-to-face classes after the official start of the program without problems. For the May 2021 call we offer four stages / dates for the on-boarding of students to face-to-face classes. Request information about your program of interest and one of our advisors will inform you about the dates of incorporation that we have planned.

The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both marketing strategies and the way we sell. Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need. For these reasons it is so important to be well trained in areas such as Commercial Management and Marketing.

The Master in Marketing and Commercial Management is designed to train professionals who lead these changes and know how to turn market opportunities and challenges into competitive advantages for the company. Professionals who have a solid background, both in marketing and commercial management, aware of new marketing trends and with a deep knowledge of the organizational aspects that generate corporate value, something key to allow the growth of any organization.

The student will have the option, at the end of the school period in Barcelona, to complete a two-week residential stay at Kean University (USA).

Master in Marketing and Commercial Management - Campus Madrid

The world is constantly updated, with the Master in Marketing and Business Management you will learn to adapt quickly to all kinds of circumstances and adversities, turning them into opportunities to make your business stand out.

Reasons for taking the Master in Marketing and Commercial Management at EAE Business School

1. Residential Program in New York
   At the end of the term, you will be able to do a two-week stay on “Retail & Services Marketing” at Kean University (USA). This residential stay has an additional cost.
   
   
2. Advisory Board
   Our master's degree curriculum is developed jointly with an advisory body made up of professionals from companies such as Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa or Dockers, among others.
   
   
3. International Talent Program
   If you aspire to an international professional development, you will have maximum visibility among the multinationals that collaborate with EAE through Employment Workshops and interviews with headhunters and international selection consultants.
   
   
4. Outdoor Training
   The master includes a calendar of activities where you will develop coaching skills applied to marketing in favorable and inspiring environments.
   
   
5. Prestige Partners
   We are partners of the main marketing associations in Spain, such as the Spanish Marketing Association (AME) and the Spanish Association of the Digital Economy (ADIGITAL).
   
   
6. Business Networking
   Meetings with professionals from large companies and other students, which will allow you to expand your network of contacts. In 2017 we organized meetings with executives of companies such as Microsoft, Red Bull, HP, CEPSA or Grupo Hero, among many others.
   
   
7. EAE Emprende
   Through our business incubator, we train, finance and accompany your entrepreneurial projects. EAE Lab will provide you with the necessary resources and environment so that you can identify the competitive advantages and develop your business idea.
   
   
8. Ranking The World
   Second best master in the Marketing area in Spain (ranking "250 Masters, ed. 2017" of El Mundo)

Requirements and Admission

Double Degree

People who successfully complete the program will obtain a Master's degree in Marketing and Commercial Management from EAE Business School and the Polytechnic University of Catalonia (Barcelona Campus) or the Rey Juan Carlos University (Madrid Campus).

In order to obtain the qualifications granted by universities, it is necessary to comply with the requirements that both institutions request.

Admission process

The fundamental objective of our admission process is to ensure the suitability of the candidates, through their professional trajectory and academic curriculum. All participants should get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.

To start the admission process, it is necessary to fill in the corresponding form, so that the candidate's profile can be evaluated by our Academic Committee. If the Admission resolution issued by the Academic Committee to the Master in Marketing and Commercial Management is positive, the candidate may formalize his / her enrollment in this Master.

Professional outings

The Career Careers Service of EAE Business School is responsible for creating new job opportunities that guide and accompany the student, with an analysis of their profile, to achieve their professional goals and adjust their expectations and interests to the labor market.

The Careers Department also organizes events to promote employability such as the Online Employment Forum; the Bank of Opportunities with more than 6,000 job offers published per year; or the International Talent Program, aimed at students seeking international development and visibility in multinational companies, with workshops and interviews with headhunters from different parts of the world. EAE also participates in the employability programs of brands with great projection such as L'Oreal, Banco Sabadell, Leroy Merlin, Kyocera, Schneider Electric, IBM, among others, to which students have access.

Professional outings:

• Marketing director
• Commercial Director
• Product Manager
• Brand Manager
• Digital Marketing Manager
• Key Account Manager
• Head of Direct Marketing
• Trade Marketing Manager
• Marketing Technicians
• Commercial Technician

Some data from our Employment Report

• 93% of students find work within six months after completing the program
• 34% increased their salary up to 30% one year after completing the master's degree
• 67% of students have achieved a job opportunity through some of the available routes through EAE Business School
• 74% accept a new profession offer after graduation

Ranking The World
Second best master's degree in the Marketing area in Spain (ranking "250 Masters, ed. 2017" by El Mundo)

The Master in Marketing and Business Management is designed to train professionals who lead these changes and know how to turn market opportunities and challenges into competitive advantages for the company. Professionals who have a solid background, both in marketing and commercial management, aware of new marketing trends and with a deep knowledge of the organizational aspects that generate corporate value, something key to allow the growth of any organization.

Professional outings

The Career Service of EAE Business School is in charge of creating new job opportunities that guides and accompanies the student, with an analysis of their profile, to achieve their professional goals and adjust their expectations and interests to the labor market.

The Professional Careers department also organizes events to enhance employability such as the Online Employment Forum; the Bank of Opportunities with more than 6,000 job offers published per year; or the International Talent Program, aimed at students seeking international development and visibility in multinational companies, with workshops and interviews with headhunters from different parts of the world. EAE also participates in the employability programs of brands with great projection such as L'Oreal, Banco Sabadell, Leroy Merlin, Kyocera, Schneider Electric, IBM, among others, to which students have access.

Professional outings:

• Marketing director
• Commercial Director
• Product Manager
• Brand Manager
• Digital Marketing Manager
• Key Account Manager
• Head of Direct Marketing
• Trade Marketing Manager
• Marketing Technicians
• Commercial Technician

Some data from our Employment Report

• 93% of students find work within six months after completing the program
• 34% increased their salary up to 30% one year after completing the master's degree
• 67% of the students have obtained a job opportunity through some of the channels available through EAE Business School
• 74% accept a new profession offer after graduation