Master in Digital Marketing & Growth Hacking
Barcelona, Spain
DURATION
10 up to 12 Months
LANGUAGES
Spanish, English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 17,400 / per course
STUDY FORMAT
On-Campus
Introduction
With EAE Barcelona’s Master in Digital Marketing & Growth Hacking, you will gain a command of tools, processes, psychology and data. You will learn to optimize performance, maximize value, generate greater impact and achieve better results in less time, as well as place the focus on the user experience. You will discover the potential of electronic commerce and marketplaces with a UX perspective.
On the Master, you will also learn to apply Artificial Intelligence to boost your content, acquisition and loyalty campaigns.
The program focuses on key factors that will boost your career, covering everything from data analytics and search engine optimization right through to advanced content marketing strategies and online advertising. Moreover, you will acquire the skills needed to create impactful products that generate greater interest and commitment from your audience.
The program’s fully practical approach gives participants the chance to work on projects in real settings in order to acquire valuable skills and up-to-date knowledge of the industry that enable them to help companies achieve long-term sustainable growth.
Key Points
AI for Marketing
Using Artificial Intelligence, you will apply improvements to the efficacy and efficiency of campaigns, increase the ROI and customer satisfaction based on audience data, and automate social media management and search engine optimization.
Google Certifications and Other Tools
You will prepare to gain Google AdWords and Google Analytics certification. You will also develop your own project on E-Commerce platforms such as PrestaShop and Shopify.
Growth Funnel & UX
You will guide users through the different stages of the conversion process (acquisition, activation, retention and revenue), optimizing the user experience to increase growth and maximize the ROI.
Rankings
#10 Spain & #45 Europe - EdUniversal Ranking Best Masters
Career Opportunities
There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose
You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.
55% of Our students find job opportunities before graduating and 45% find them after having finished
- Director of Digital Marketing
- Director of E-Commerce
- Responsible for SEO
- Head of SEM
- Brand Digital Manager
- Digital Project Manager
- Content Manager
- Digital Communication Manager
- Community Manager
Admissions
Gallery
Curriculum
Marketing and E-Commerce Fundamentals
Introduction to the Digital Environment and Online Marketing - 5 ECTS
- Strategic and operational marketing
- Scope of online marketing
- Criteria for strategy definition
- Lean start-up
- B2C and B2B environments
- Online consumers
Introduction to E-Commerce and Key Aspects - 5 ECTS
- Information for marketing decision-making
- Market research design
- Quantitative and qualitative analysis
- Online market research
- Online segmentation
Social Media & Social Selling Campaigns - 5 ECTS
- POEM in digital marketing
- MarTech tools
- Online publicity (Display formats, Native, Mobile Ads...)
- UX and customer-centric design
- Mobile UX
Digital Marketing Planning
Marketing on Search Engines, Ads & Marketplaces - 5 ECTS
- SEO / SEM
- Social Media Marketing
Performance Marketing and Automation - 5 ECTS
- Inbound MKT and E-mail marketing strategies for fidelization.
- Mobile marketing and app store Optimization (ASO)
- Mobile engagement & Mobile Automation
E-Commerce Design and Operation
Technological Platforms for Online Sales - 5 ECTS
- Digital product creation
- Customer Journey
- SaaS, PaaS and OpenSource
Customer Management, Logistics and Operations - 5 ECTS
- Difference between CRM and relational marketing MKT
- Social CRM (SCRM)
- Customer support and federalization (Social responsibility and employee training) Logistics Logistics: stock management, picking, handling, packing, shipping
Digital Analytics - 5 ECTS
- Introduction to Web Analytics
- Online benchmarking
- Analysis tools: Google Analytics and others
Online Business Projects and Indicators
Financial Impact of Strategic Decisions - 5 ECTS
- Financial statement analysis
- Cost analysis
- Budget management
- Analysis of Investment Projects
- Challenges of the Fourth Industrial Revolution
Master's Thesis
15 ECTS
This is far more than just a research project required to gain a Master's qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set for yourself.
Program Leaders
English Language Requirements
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