Master in Consumer Behavior and Marketing Insights

The Master's in Consumer Behavior and Marketing Insights from EAE Barcelona addresses consumer behaviour analysis through new technologies, neuromarketing, AI, and data analysis for strategic business use. Our program has a dual focus: on the one hand, it emphasizes the understanding and mastery of relevant technologies to extract consumer data and analyze it to generate valuable business insights. On the other hand, it develops the necessary skills to use these insights for marketing strategy and decision-making, ensuring better results and greater efficiency in business.

The program explores artificial intelligence, information management, and analysis through a neuromarketing lens, enabling the creation of business strategies based on consumer behaviour. It’s a strategically focused program centred on the consumer, offering practical development and the immediate application of knowledge to foster critical thinking and hands-on experience.

Key Points

• Double profile: technology and humanities - Specialize in psychology and consumer behaviour through neuromarketing, Data Analytics, and Artificial Intelligence
• Hands-on - A practical and dynamic program, with immediate application and a focus on solving real-world cases alongside professionals in the field
• Industry faculty - You'll learn from professionals with extensive experience and high-ranking positions in major international companies, bringing their real-world expertise into the classroom
• Leadership and Strategy - You’ll develop management skills while working on critical thinking and strategic decision-making from a customer-centred perspective
• Certification: Power BI Data Analyst Associate - You’ll gain a competitive advantage in the market with a prestigious certification. The program content prepares you to pass the Microsoft Power BI Data Analyst Associate certification exams