Master's Degree in Psychology and Consumer Behavior

The Master's Degree in Consumer Psychology and Behavior at EAE Business School Madrid is designed so that you are able to apply all the knowledge of consumer behavior in the research and analysis that is carried out by a marketing department, focusing their needs on the central nucleus to have a good experience.

This program teaches you to put yourself in the role of the consumer and see their different perspectives from various disciplines of the social sciences such as psychoanalysis, cognitive psychology, behavioral and situational analysis, among others.

Reasons to study this master's degree:

• Consumer analysis: You will learn to analyze consumer behavior in all its channels, both offline and online, which will allow you to develop predictive behavior models in order to design a relevant customer experience.
• Research tools: You will have a perspective through tools for qualitative and quantitative research for decision making. Understanding the keys to attitudes and behaviors of the current consumer.
• Expert faculty: The faculty is made up of teachers and professionals with extensive experience in consumer knowledge areas, both in top manufacturers such as Coca Cola, Heineken and Mondelez, as well as research institutes (Nielsen, Kantar, IRI), or distribution companies. like Carrefour and Mercadona.
• Prestigious partners: EAE Business School Madrid is an educational institution associated with the main marketing entities in Spain: the Spanish Marketing Association (AME) and the Spanish Association of Digital Economy (ADIGITAL).
• True Potential Experience: Enjoy an experience that combines the Master in Psychology and Consumer Behavior with a personalized professional development plan, guided by a True Potential Advisor, who will help you find your true potential, focus it, and develop it.

Titling

Master in Psychology and Consumer Behavior from EAE Business School and the Master in Permanent Training in Psychology and Consumer Behavior from the International Business University (UNIE).