Master in Commercial Management

Where is the training provided?
In our offices in Madrid and Barcelona, ​​blended or blended .

Modality

The Master in Business Management is a blended and interactive program that combines online flexibility and comfort and the personal treatment of face-to-face classes. The modality is based on three fundamental axes:

Virtual campus
The virtual campus model encourages interactive contact between all program participants, whether students or teachers, which guarantees an environment in which communication circulates at all levels. Experience has shown us that the digital community created in our virtual campus encourages the debate of ideas and practical cases based on the experience of each participant. It is, in short, a meeting point open to debate about subjects of the program or current issues.

Faculty

The professors and teaching advisors of the Master, with an extensive professional trajectory, are the best guarantee to complete the program successfully. In addition to being experts in their respective subjects, the pedagogical support they provide allows solving doubts and problems in a practical and inspiring way.

Material

Another advantage of the virtual campus is its flexibility when it comes to updating and expanding information. In this sense, our campus is a living organism in which information and content are always available in an optimized and immediate way.

The Master in Business Management is designed for professionals and university graduates, with experience in business management, who are interested in delving into new tools and specific strategies in the business field.

1. Marketing: fundamentals and tools

01. What is marketing?

02. Marketing Strategies

03. Determinants of Marketing

04. Marketing Mix

05. Product and conditions of sale

06. Commercial distribution and distribution channel

07. Communication

2. Commercial Management and Supervision of the Sales Network

08. The new challenges of the Commercial Management

09. Introduction to business planning and analysis of variables

10. Business strategic fundamentals

11. Business organization

12. Sales Forecast

13. Management of strategic clients

14. Introduction to Export

3. Management of commercial teams

15. Selection of the sales network

16. Salesperson training

17. Direction, leadership and motivation

18. Supervision and evaluation of the sales network

19. Remuneration of the sales network

20. CRM in the management of commercial teams

4. Organization and planning of the seller's work

28. Time management and meeting management

29. Sales areas and routes

30. Presentations in public

31. Analysis and decision making

32. Administrative processes

33. Information technologies in the Commercial Directorate

5. Finance for Business Executives

34. Basic financial statements

45. Introduction to the analysis of financial statements

36. Analysis of the balance sheet structure and long-term solvency

37. Analysis of the income statement

38. Discounts, late payments and payment terms

39. Cost control and budget

The Master in Commercial Management proposes to give an efficient and effective response to the new challenges of the national and international business environment, guiding the optimization of the commercial management of any company.

Title

The student has a maximum period of three years to complete the master. Upon completion, you will obtain a double degree from EAE-Business School and the University of Barcelona-IL3. The Master has a study load of 60 ECTS credits (European Credits Transfer System).