Master in Visual Brand Design
Milan, Italy
DURATION
11 up to 14 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
EUR 22,900 *
STUDY FORMAT
On-Campus
* EU students Academic Master €22.900 /Double Award Master: € 24.900 // Non-EU Students Academic Master: € 27.000 / Double Award Master: € 31.000
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Mixing creativity, graphic design and strategy, visionary branding starts with understanding the values of a company and culminates not just in the ability to convey meaningful stories, but also, takes the viewer to the edge and to the unexpected with an innovative, disruptive approach that combines an exciting visual representation and bespoke tone of voice, to build a memorable and lasting relationship with the public.
The Master in Visual Brand Design focuses on identifying the core values of a company and its future needs, to create communication strategies and promotional campaigns that will attract the attention of a specific audience. Students will be trained to pinpoint the identity of a given brand, cultivate a deep understanding of its products and services, and master different marketing techniques and visual languages to apply to a project brief. This is to design innovative and creative ways to engage with customers through physical, digital, and social media channels.
Double Award Master
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project Master'sPath their 5-module programMaster'sPath, which includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum and, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
Duration
Academic Master's Programme: 11 months
Double Award Master's: 14 months
Gallery
Ideal Students
The program is directed at candidates who have a first-level degree and/or professional experience in visual and graphic design, multimedia studies, communication, and marketing/brand management. The program is also open to candidates with a background in design, economics, management, the humanities, or equivalent fields. Furthermore, they must be willing to carry out in-depth research into the subject area and possess an impressive portfolio of applications.
Admissions
Scholarships and Funding
Curriculum
The Academic Master's Programme path consists of 4 modules (course + workshop) plus 1 module including a professional experience and a Final Workshop Project.
The Double Award Master's Programme path includes additional dedicated classes and a 6th module as a Final Major Project.
Theoretical Courses
- Storytelling & Visual Narratives
- Visual Cultures
- Personal Branding
- Professional Accelerator Activities
Core Workshops
- Identity Design Product Strategy
Elective Workshop
One to be chosen among:
- Digital Communication
- Strategic Brand Management Entrepreneurship through
- Design
- Experience Design
- Retail & Visual Merchandising Service Design
Program Outcome
On successful completion of this programme, students will be able to:
- Design innovative ways to communicate on physical, digital, and social media platforms with strategic knowledge and skills.
- Get an integrated vision combining visual design, storytelling, graphics tools, user needs, and brand identity research to produce a meaningful story while engaging the audience.
- Develop critical thinking to understand a brand's core philosophy and manage different marketing techniques to innovate in the brand communications industry.
The program ensures students will gain the skills and attributes to:
- Engage with creative directors, business and startup experts, storytellers, and infographic designers to build their skills and create a personal network.
- Acquire the branding and digital tools to create relevant concepts, innovative strategies, and integrated communication systems to stay relevant in the market. -Develop cutting-edge and interdisciplinary creative solutions to innovate in the brand communications industry.
Program Tuition Fee
Career Opportunities
This program will teach students the culture and practices of branding processes and communication strategies, along with interdisciplinary skills to succeed in the international market. Students may choose to start their own business or consider a wide range of roles in visual design, art direction, brand strategy, and advertising, including: - GRAPHIC AND VISUAL DESIGNER
- Branding Expert
- Digital Communication Designer Ux/UI Designer
- Visual Brand Designer
- Art Director
- Communication Strategist