Master in Service Design
Milan, Italy
DURATION
11 up to 14 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 22,900 *
STUDY FORMAT
On-Campus
* EU students Academic Master €22.900 /Double Award Master: € 24.900 // Non-EU Students Academic Master: € 27.000 / Double Award Master: € 31.000
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
New information and communication technologies are revolutionising the way services are offered and used, leading to constantly changing needs and desires, both in the public and private sectors. Service Design, applying an integrated and multidisciplinary approach, operates within this context and is tasked with dissecting and embracing social change to build solutions and experiences today that will meet the needs of a rapidly evolving tomorrow.
The Master in Service Design uses a cross-disciplinary approach, teaching prototyping skills, problem-solving, and business design to help students develop innovative service ideas. Through field research and user observations, students will detect unmet user needs and develop compelling solutions to address them, gaining experience with the design of physical and digital systems, all while working in close contact with professionals, firms, and public-sector organizations.
Double Award Master
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project Master'sPath their 5-module programme that includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programmes.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum andinto, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
Duration
Academic Master's Programme: 11 months
Double Award Master's: 14 months
Gallery
Ideal Students
The programme is directed at candidates who have a first-level degree and/or professional experience in product design, visual and graphic design, and interaction design. architecture and interior design. The programme is also open to candidates who hold a degree/diploma or have professional experience in communication science, psychology, sociology or equivalent disciplines if they are motivated by a strong interest in carrying out research into the programme's subject area.
Admissions
Scholarships and Funding
Curriculum
The Academic Master's Programme path consists of 4 modules (course + workshop) plus 1 module including a professional experience and a Final Workshop Project.
The Double Award Master's Programme path includes additional dedicated classes and a 6th module as a Final Major Project.
Theoretical Courses
- Storytelling & Visual Narrative
- Design Thinking
- Business for Design
- Professional Accelerator
- Activities
Core Workshops
- Experience Design
- Service Design
Elective Workshop
One to be chosen among:
- One to be chosen among:
- Strategic Brand Management
- Entrepreneurship through
- Design
- Identity Design
- Envisioning
- Tangible Interactions
- Product Strategy
Program Outcome
On successful completion of this programme, students will be able to:
- Develop innovative service ideas. Collaborate with companies and institutions to re-invent or transform existing businesses or services, develop cutting-edge solutions, stimulate debate and envision new market opportunities.
- Identify users' previously unmet needs and develop compelling, environmentally and socially sustainable physical and digital service experiences, with a focus on people and communities and the places they live in.
The program ensures students will gain the skills and attributes to:
- Be game-changers. Envision systemic solutions capable of elevating the human condition at all levels, from the local to the global scale.
- Gain interdisciplinary skills.
- Acquire storytelling, prototyping, and problem-solving abilities and combine them with a business design approach to develop innovative service ideas.
- Adopt a future-oriented approach. Analyze contemporary and future scenarios to deliver effective service design solutions
Program Tuition Fee
Career Opportunities
After the completion of their master's programme, students will get roles in design consultancies, corporations, and service companies, as well as with NGOs, government agencies, and research institutions, or embark on a career as a
consultants or entrepreneurs. Jobs and career options students may want to consider include:
- Service Designer
- User Experience Designer
- Design Researcher
- Design Strategist