Master in Luxury Brand Management
Milan, Italy
DURATION
11 up to 14 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 22,900 *
STUDY FORMAT
On-Campus
* EU students Academic Master €22.900 /Double Award Master: € 24.900 // Non-EU Students Academic Master: € 27.000 / Double Award Master: € 31.000
Scholarships
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Introduction
Luxury goes beyond consumption: it is the narrative that surrounds the brand - its heritage, story, and excellence.
Luxury brands have their raison d'être in creativity. They add value to their products and services by offering their target audience deeper meaning and intangible value. Luxury has always been associated with the desire to express one's status. While in the past this was expressed through physical goods, today it is increasingly conveyed through unique experiences.
The Master in Luxury Brand Management prepares students to manage the delicate balance between creativity and business for luxury brands.
Students will learn how a brand's purpose and range fits within a broader demographic, social, and cultural landscape. Tomorrow's luxury brand managers will explore the emerging values attached to the concept of luxury. Students will come to understand that branding is a mix of science and art, rationale and emotion. They will practice how to identify individual customer behaviors, and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.
Double Award Master
The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.
Students integrate additional lectures and a more in-depth individual project Master'sPath their 5-module programMaster'sPath, which includes the curricular internship and final project.
The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.
Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum and, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.
Duration
Academic Master's Programme: 11 months
Double Award Master's: 14 months
Gallery
Ideal Students
The programme is directed at candidates who have a first-level degree and/or professional experience in art and design. Furthermore, the programme is also open to candidates with a background in economics, management, the humanities or equivalent fields provided they demonstrate adequate interest in the programme's subject area.
Admissions
Program Leaders
Scholarships and Funding
Curriculum
The Academic Master's Programme path consists of 4 modules (course + workshop) plus 1 module including a professional experience and a Final Workshop Project.
The Double Award Master's Programme path includes additional dedicated classes and a 6th module as Final Major Project.
Theoretical Courses
- Strategic Branding
- Integrated Communication Strategy
- Advanced Business for Design
- Professional Accelerator Activities
Core Workshops
- Strategic Brand Management
- Digital Communication
Elective Workshop
One to be chosen among:
- Fashion Buying
- Entrepreneurship through Design
- Retail & Visual Merchandising
- Product Strategy
- Identity Design
- Fashion Styling
Program Outcome
On successful completion of this programme, students will be able to:
- Gain a broad understanding of the luxury market through industry-based projects and interaction with professionals.
- Design omni-channel strategies to narrate a brand's heritage, story, excellence, and innovation in unique ways.
- Recognise customer behaviours and social patterns and uncover powerful insights to help luxury brands grow their influence through engaging and memorable experiences.
The program ensures students will gain the skills and attributes to:
- Implement creatively innovative luxury brand concepts, scenarios, and solutions using cross-disciplinary creative and business approaches.
- Acquire critical thinking to evaluate branding decisions and develop innovative strategic plans.
- Pursue creative business solutions that respond to contemporary and future needs of consumers and brands.
Program Tuition Fee
Career Opportunities
Students will get a broad view of the luxury market to select their future career path. They will understand the culture and practices of international luxury businesses and learn the key skills that all brand managers need. Students will be able to pursue a management career and consider a wide range of related roles, including:
- Luxury Brand Manager
- Product Manager
- Marketing Manager
- Digital Communication Expert
- Communication and Pr Manager
- Branding and Marketing Consultant