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Domus Academy Master in Luxury Brand Management
Domus Academy

Master in Luxury Brand Management

Milan, Italy

11 Months


Full time

Request application deadline

Sep 2024

EUR 22,900 *


* EU students Academic Master €22.900 /Double Award Master: € 24.900 // Non-EU Students Academic Master: € 27.000 / Double Award Master: € 31.000


Luxury goes beyond consumption: it is the narrative that surrounds the brand - its heritage, story, and excellence.

Luxury brands have their raison d'être in creativity. They add value to their products and services by offering their target audience deeper meaning and intangible value. Luxury has always been associated with the desire to express one's status. While in the past this was expressed through physical goods, today it is increasingly conveyed through unique experiences.
The Master in Luxury Brand Management prepares students to manage the delicate balance between creativity and business for luxury brands.

Students will learn how a brand's purpose and range fits within a broader demographic, social, and cultural landscape. Tomorrow's luxury brand managers will explore the emerging values attached to the concept of luxury. Students will come to understand that branding is a mix of science and art, rationale and emotion. They will practice how to identify individual customer behaviors, and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.

Double Award Master

The Double Award Master path allows students to obtain an Academic Master validated by the Italian MUR and a Master of Arts, with international validation in the UK from Regent’s University in London.

Students integrate additional lectures and a more in-depth individual project Master'sPath their 5-module programMaster'sPath, which includes the curricular internship and final project.

The UK validation gives students more international recognition of their course of study and the opportunity to obtain a Master of Arts Degree (90 ECTS) awarded by Regent’s University London that allows them access to most international doctoral programs.

Within their academic year, students enrolled in the Double Award Master’s Programme, have the opportunity to spend a week at Regent’s University London for a London study trip experience, with special teaching activities and visits to the most significant sites for creative trends. During their stay, students will have the opportunity to take part in tours to discover London’s most iconic places, museums and galleries. The one-week London study trip is not part of the Academic curriculum and, therefore not mandatory. It is subject to additional costs covering both the cultural offer and the trip.


Academic Master's Programme: 11 months
Double Award Master's: 14 months

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