Digital College
MS Marketing and Project Management
Puteaux, France
DURATION
2 Years
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2024
TUITION FEES
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STUDY FORMAT
On-Campus
* for more information, please contact the university
Introduction
As the keystone of the digital world, web marketing attracts and requires increasingly sharpened skills in a job market where the function is becoming more widespread. Web marketing is a cross-disciplinary field where curiosity is essential. A versatile course, it will allow you to master a whole range of skills.
Program Outcome
- Learn to spot and use current market trends in your field of activity
- Be able to write complete reports on the website's health using analytical tools
- Know how to develop your visibility on the Internet and know all the key factors of success of content marketing
- Learn about the acquisition campaign and the development ambitions of a young company
- Knowing how to operate the various advertising levers
- Establish a mobile marketing strategy and action plans in order to move from “mobile friendly” to “mobile first”
Curriculum
- Business intelligence
- International Project Management
- Digital strategy
- Innovation marketing
- Marketing & Social media
- Google & SEO
- Agile Methods
- Project Team Management
- Digital Communication
- E-influence
- Agile Methods
- French
Program delivery
Initial Training
- Beginning of the school year: October
- Pace: 1 or 2 days at school per week
- Internship: 44 days minimum, alternating with classes
Work-Study Program
Beginning of the school year: October
Pace: 1 day at school and four days at the company per week or two days at school and three days at the company per week
Career Opportunities
- Chief digital officer
- Community Manager
- Product Manager
- E-commerce Manager
- Digital Communication Manager
- Digital marketing manager
- Social media strategist
- Traffic Manager
- UX/UI designer
- Webmarketer