Online E-commerce Master with Real Practicum in an e-commerce or web agency digital-coach.it

NB it is necessary to have an advanced level of the Italian language to access the courses

Practiced Work Experience (optional)

We offer the E-commerce Master students who request it, the opportunity to practice in the field through a real WORK EXPERIENCE, which we will evaluate and can then be included in their curriculum as experience. Inserted into a work team coordinated by 3 digital professors, the students have the opportunity to deepen the concepts and skills learned during the practical-operational lessons with a real practical experience. In a labor market that requires more and more specialization it becomes crucial to be able to demonstrate that it has carried out a first curricular activity in the context coherent with the studies of the Master E-commerce.

Precisely in this logic we have thought of a formula that allows the student to choose the area in which to specialize and to be included in the relative work team. In collaboration with colleagues and under the supervision of professional consultants of e-commerce, web marketing, digital marketing and social media marketing, the student has the opportunity to work in a team on real activities and follow all the phases of realization, for the achievement of objectives that will be measured in KPIs.

A curricular work to be inserted under one's own professional experiences.

At the end of the Work Experience, in fact, the student will be able to insert the internship experience in their curriculum and Linkedin profile , explicitly declaring that they have had an internship work experience in e-commerce with Digital Coach. The Work Experience can be carried out both with the Digital Coach® School and in one of our partner companies.

Contents and Master's Program in E-Commerce

Among our e-commerce courses, the Master E-commerce is the one designed to concretely support those who want to start or manage an E-commerce project or those who want to work there as a professional. A team of 15 specialists chosen and coordinated by us will teach everything you need to be able to work professionally at the highest levels in the e-commerce world in the 15 training modules that make up the course. Below are the 3 main areas in which the E-COMMERCE Master Course is divided:

1. Technologies For E-Commerce

It starts from understanding the different technological options available and choosing the software to be used as a technological platform. Particular attention will be dedicated to the evaluation of the various Open Source solutions such as Magento, Prestashop and others, with insights on how to install them and how to use all the main features, those of Magento (the most popular platform in the world currently) in particular. In this phase we will also talk about layout, usability and optimization of the User Experience. At this stage, participants will already be able to put their own e-commerce site online using Magento, the software we consider the best solution for opening an online store quickly and at low cost, without renouncing the opportunity to use the 'very wide range of features of Magento itself.

2. The Strategies and Management of an E-Commerce

This part explores the key factors to consider in order to create a successful E-commerce, considering both aspects of online marketing and business levers such as Delivery policies (goods delivery), Drop Shipping options, the issue of methods of payment, customer care, the importance of customer retention. We will talk about the advantages and disadvantages of e-commerce and the teacher will give the main tips for selling online. The topic of traffic acquisition channels and their impact on conversion into sales will then be introduced. We will also understand the supportive role that social media can play. The final part will deal with the theme of performance monitoring through Web Analytics tools and the perspectives of mobile commerce.

3. Traffic Generation And Conversion For E-Commerce

Having made the right technology (software) choices, knowing how to use the features and having planned an optimal strategy are just the starting point of a challenge that over time will play above all on the ability to acquire qualified traffic for your E-commerce portal and turn it into sales, possibly recurring and even better if generated by positive references from other customers. For this reason there are numerous training modules dedicated to the main online sales channels: SEO (1 basic module + 1 advanced module) SEM and display advertising (1 basic module + 1 advanced module), EMAIL MARKETING, inbound marketing and LEAD GENERATION, DIGITAL STRATEGY and media integration. The increasing incidence of mobile both as a traffic generation and sales tool (mobile commerce) determines the decision to insert a specific module on MOBILE MARKETING, just as the growing presence on social media of the E-commerce world also required a introduction to social media or FACEBOOK MARKETING. Much attention is then dedicated to tracking tools (analytics) which are essential for understanding the return on online investments, consumer preferences, the seasonality of sales, the location of buyers, the performance of the various traffic acquisition channels. For this reason, also on WEB ANALYTICS we provide both a BASIC module and an ADVANCED module.

The Training Modules of the Master E-Commerce

Magento E-Commerce Software Course: amazing open source solutions for your online store!

We will analyze the pros and cons of the various ways to choose your own E-commerce platform, evaluating the risks and opportunities of each of them, from the use of proprietary solutions to the choice of open source CMS software (content management system). We will indicate why we favor the choice of Open Source solutions and in particular for the Magento CMS. We will create online stores using Magento itself and we will teach how to use its main functions: from the creation of the product catalog to the enrichment of the product sheets, from the marketing & sales functions to order and warehouse management.

E-Commerce Strategies & Management Course: How to Sell Online!

We will define the critical success factors of an online sales project by analyzing the Best Practices that produce the best results for each of them. We will talk about online strategy, online sales channels and technological choices. In the Magento Course there will be offline topics such as range choices, warehouse management (Drop Shipment), Customer service and organizational structure.

E-Commerce Regulations:

We will present all the key issues to consider when you want to open an e-commerce site: right of withdrawal, privacy, use of cookies, online contracts, community and non-EU VAT, registration to the VIES database (Vat Information Exchange System). We will also discover the differences to consider for the Business to Business sale compared to the Business to Consumer sale and we will see the new legislation that regulates the sector at the European level.

Digital Strategy Course: online & offline integration for your online revenue goals!

Overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, passing through social media and arriving at mobile, we will try to understand which criteria should guide us in choosing the optimal mix for different types of companies and businesses. In this and in the Master in Web Marketing and Social Media, we will then discover the channel integration strategies aimed at maximizing the contribution of each of them in the cycle that starts from traffic generation and must lead to conversion into sales, also considering offline aspects.

Basic SEO Course: Search Engine Optimization to maximize visits!

Activities aimed at optimizing the presence on search engines in order to generate traffic from users interested in their products and services. Historical discipline which, however, has undergone radical changes in the last 2 years, configuring itself as the most holistic of web marketing disciplines.

Sem Basic Course & Display Advertising: convert web traffic into customers!

Module in which the use of different PPC (Pay Per Click) type tools is taught, thanks to which to implement targeted strategies in terms of location, days, times as well as interests, age and gender of users. These include Google Adwords and its features of both Keyword advertising and Display Advertising (banner).

E-Mail Marketing Course: online sales also travel via e-mail

DEM (Direct Email marketing) is a historically dated tool but still extremely effective in stimulating actions that often lead to online sales. We will see all the technological and communicative and copywriting solutions to be able to significantly improve the performance of this instrument.

Basic Web Analytics Course: study the online market, analyze the behavior of your potential customers

We will teach you how to use software, primarily Google Analytics, useful for acquiring business intelligence information on the needs, behaviours, tastes and preferences of your audience. To then implement consequent web marketing actions whose results will be measured and interpreted again. Among the other tools we will also talk about A / B testing tools, heat maps, webmaster tools and more.

Mobile Marketing Course: before buying everyone check reviews, prices, experiences of other buyers!

We will discover how, through Smartphones and Tablets, it is now possible to reach your audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.

Inbound Marketing & Lead Generation Course: Build your online sales funnel

Through this emerging discipline we will define the sequence of optimal actions (Funnels) to be performed by visitors to your website in order to maximize the chances that they convert into customers. We will understand how to attribute to each medium (SEO, SEM, Email, social, ETC.) the right role in the right phase of the conversion process.

Wordpress course Website Creation: Discover WordPress to build your E-commerce site

The website is the starting and finishing point of every web marketing action and as such it is a dynamic tool that needs to be improved and modified on a daily basis. In this module we will teach you how to do it, using WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

Affiliate Marketing Course: Expand your sales network, hire intermediaries

The activity of New business traditionally carried out through agents and sales networks in the traditional offline world is increasingly finding online equivalent in affiliate marketing. We will learn about their principles, intermediaries and software to create, manage and remunerate their online sales force.

Location Based Marketing Course: Get yourself to the right place at the right time

The development of technologies and the mobile world allow today to be able to carry out marketing actions based on the geographical position of our potential customers allowing them to reach them in the right place and time to optimize their advertising costs. We will discover in this module the ways and the software to do it.

Facebook Advertising

We will set up advertising campaigns with all the tools that Facebook makes available to reach millions of potential customers but in a targeted manner based on gender, age, domicile and interests. From Facebook adv to content sponsorship, from Offers to Facebook remarketing to then analyze the results with Facebook Insights.

Advanced Master E-Commerce Modules

Advanced SEO course: the latest changes in SEO and how to deal with them!

We will present the latest updates in search engine algorithms (Google Panda, Penguin, Hummingbird and others) which determine significant changes for the activity of SEO specialists. In particular, the ever-increasing need for integration between this discipline and the themes of content marketing, social media, semantics in order to produce results. We will also propose some advanced tools.

SEM Advanced course: programmatic & real time bidding!

We will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM sector and we will understand what are the logics on which these technologies are based. However, we will also explore the opportunities of Retargeting/Remarketing technologies and we will try the tools made available by the main players in the sector.

Web Analytics Advanced course: Integrated data to improve manager's decision making!

The ever-increasing availability of information available in the world of digital marketing requires the ability to know how to use tools capable of effectively integrating them such as Google's Universal Analytics. In this module we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving the understanding of preferences, habits and interests of our potential customers.

User Experience

You will learn how to design immaterial design, how to create an effective strategy to improve the user experience in a 360 degree website. You will understand the difference between UX and UI because graphics are not enough to be really useful to users who visit a site: the interface is not the solution. We will explain what the user experience is, which elements are important for the success of a successful project: website usability, content strategy, visual design, information architecture, user research, graphic interaction and many others, in addition to the indispensable tools for maximum effectiveness of the user experience.

Professional outlets

The e-commerce course provides the preparation and certifies the necessary skills to become:

• E-Commerce Manager
• E-Commerce Specialist (SEO, SEM, Analytics, E-Mail Marketing)
• E-Commerce Entrepreneur
• E-Commerce Project Manager