Digital Marketing Course Online with Real Practice

Content and Program Of The Digital Marketing Course

Among the Digital Marketing Course available , Digital Coach's Digital Marketing course's program stands out for the U.S. standards with which it compares and which result in a strong focus on :

Use of the latest technologies and the most advanced working methodologies

Orientation to business i.e. to the generation of results

Integration of complementary tools and channels

In order to bring to Italy the world's best references in Digital Marketing practices, we have chosen to structure an extremely broad program, covering the study of all channels and means that can provide a contribution in the Digital Marketing strategies of the best web companies. As a result, we have integrated a total of no less than 31 training modules divided into 10 disciplines from the Web marketing area, 5 from the E-Commerce and advanced web marketing area and another 14 from the Social Media area. From a content point of view this is in fact the most comprehensive and specialized training course in Digital Marketing available not only in our catalog but at the Italian level . The philosophy, approach, methodologies, and didactic tools used are designed to "challenge" the approaches and beliefs of all those who have knowledge or come from the traditional marketing and communication worlds and understand how the digital one is a real REVOLUTION in the business world that has profound implications at all levels in the company :

• on the level of strategies
• on the level of investments
• on the level of sales channels
• on the level of communication channels
• on the plane of customer service
• on the plan of operational marketing tools
• on the plan of human resources and their organization

The number of lecturers ( more than 30 professionals ), their specialization on digital, the variety and concreteness of their professional experiences will bring to the classroom continuous evidence aimed at understanding the revolution taking place . The preparation provided will allow to understand and learn to work with operational tools typically used in both web marketing and social media areas, but also includes several insights in which these tools are applied to the world of e-commerce. We now present a SUMMARY OF THE TRAINING CONTENTS of each of the modules included in this course :

Web Marketing Area Modules

Digital Strategy: online & offline integration

Overview of all major online marketing channels, peculiarities and differences between them. From SEO to email marketing, through social media and on to mobile, we will look at what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover channel integration strategies aimed at maximizing the contribution of each channel in the cycle that starts from traffic generation and must lead to conversion into sales, while also considering offline aspects.

SEO: Search Engine Optimization

Activities aimed at optimizing the presence on search engines in order to generate traffic of users interested in one's products and services.Historical discipline that, however, in the last 2 years has undergone radical changes configuring itself as the most holistic of web marketing disciplines.

SEM & Display Advertising: convert the traffic generated on your site.

Module in which you are taught to use different PPC ( Pay Per Click ) type tools thanks to which you can carry out targeted strategies in terms of location, days, times as well as interests, age and gender of the users. These include Google Adwords and its features of both Keyword advertising and Display Advertising ( banners ).

E-Mail Marketing:

DEM ( Direct Email marketing ) is a historically dated but still extremely effective tool in stimulating actions that often bring online sales. We will look at all the tricks, both technological and communicative and copywriting, to be able to dramatically improve the performance of this tool.

Web Analytics Basics:

We will teach how to use software, primarily Google Analytics useful for capturing business intelligence information about your audience's needs, behaviors, tastes and preferences. To then implement consequent web marketing actions whose results will again be measured and interpreted. Other tools will include A/B testing tools, heat maps, web course tools and more.

Mobile Marketing:

We will discover how through Smartphones and Tablets it is now possible to reach your audience and create integrated strategies with other media. We will understand how to design Mobile Apps, mobile advertising campaigns, SMS marketing, mobile Couponing.

Inbound Marketing & Lead Generation:

Through this emerging discipline we will define the sequence of optimal actions ( Funnels ) for visitors to your website to take in order to maximize the likelihood that they will convert into customers. We will understand how to give each medium ( Seo, Sem, Email, social, etc. ) the right role at the right stage of the conversion process.

Website Creation & Wordpress:

The website is the starting and ending point of every web marketing action and as such it is a dynamic tool that you must be able to improve and modify on a daily basis. In this module we will teach how to do this, resorting to WordPress, the CMS that allows you to create and manage websites without the need for programming and design skills.

Affiliate Marketing:

New business traditionally conducted through agents and sales networks in the traditional offline world is increasingly finding a counterpart online in affiliate marketing. We will learn about its principles, intermediaries and software for creating, managing and remunerating one's sales force online.

Location Based Marketing:

The development of technologies and the mobile world now allow us to be able to carry out marketing actions based on the geographical location of our potential customers allowing us to reach them in the right place and time useful for optimizing our own advertising spending. We will discover in this module the ways and software to be able to do this.

Moduli Area E-Commerce E Web Marketing Advanced

E-Commerce Strategies & Management:

We will define the critical success factors of an online sales project by analyzing for each the Best Practices that produce the best results. We will talk about online strategy, online sales channels, technology choices but there will be no shortage of offline topics such as range choices, those of warehouse management ( Drop Shipment ), Customer service and organizational set-up.

E-Commerce Software & Magento:

We will look at the pros and cons of the different paths you can take when choosing your E-commerce platform evaluating the risks and opportunities of each from using proprietary solutions to choosing an open source CMS (content management system) software. We will indicate why we lean toward the choice of open source solutions and in particular the Magento CMS. We will create online stores using Magento itself and teach how to use its main features: from product catalog creation to product card enrichment, from marketing & sales features to order and warehouse management.

Advanced SEO:

We will present the latest updates in search engine algorithms ( Google Panda, Penguin, Hummingbird and others ) that bring about significant changes for the work of SEO specialists. In particular the increasing need integration between this discipline and the issues of content marketing, social media, semantics in order to produce results. We will also propose some advanced Tools.

SEM Advanced+Programmatic & real time bidding:

We will understand how the emerging technologies of Programmatic Buying and Real Time Bidding are giving a new direction to the SEM industry and understand the logic behind these technologies. However, we will also delve into the opportunities of Retargeting/Remarketing technologies and try out tools made available by major players in the industry. DISCOVER THE COMPLETE SEM ADVANCED PROGRAM or the Programmatic & Real Time Bidding program.

Web Analytics Advanced:

The ever-increasing availability of information available in the digital marketing world requires the ability to know how to use tools that can effectively integrate it such as Google's Universal Analytics. In this module we will learn how to integrate mobile and desktop data with data from social media and social analytics. However, we will also discover and use A/B testing and eye tracking tools useful for improving our understanding of our potential customers' preferences, habits, and interests.

E-Commerce Regulations:

We will present all the key issues to consider when you want to open an e-commerce site: right of withdrawal, privacy, use of Cookies, online contracts, EU and non-EU VAT, VIES (Vat Information Exchange System) database registration. We will also discover the differences to be considered for Business to Business versus Business to Consumer sales and see the new legislation that regulates the sector at the European level

User Experience:

You will learn how to design intangible design, how to create an effective strategy to improve the user experience on a website across the board. You will understand the difference between UX and UI because to be truly useful to the users who visit a site, graphics are not enough: the interface is not the solution. We will explain what user experience is, what elements are important for a successful project: website usability, content strategy, visual design, information architecture, user research, graphical interaction, and many others, as well as the essential tools for maximum effectiveness of the user experience.

Digital Storytelling:

You will learn what digital storytelling is and how to do it, what are the characteristics of successful business communication, how do brands tie their customers to a story and not directly to a product or service. We will teach you how to use web and social channels to create brand identity, either your own or that of the company you work at, building an effective customer journey that sells, without selling.

Social Media Area Modules

Facebook Community Marketing:

The creation and management of Facebook Pages; from day-to-day management of the editorial calendar to the rules of community engagement and moderation, through social care and crisis management. There will be no shortage of insights elements of measuring results through analytics.

Facebook Advertising:

We will set up advertising campaigns with all the tools Facebook provides to reach millions of potential customers but in a targeted way based on gender, age, domicile and interests. From Facebook adv to content sponsorship, from Offers to Facebook remarketing and then analyze the results with Facebook Insights.

Linkedin Marketing:

We will discover the advertising, lead generation and social selling opportunities offered by the professional Network that now has more than 6 million users in Italy. From the creation, management and moderation of corporate Pages to the community management of Linkedin groups to the possibility of creating advertising campaigns. Referrals will be both personal and corporate.

Youtube & Online Video Marketing:

We will find out how even a small business can set up a video marketing and video advertising strategy reaching the right audience while still having a limited budget. We will learn how to create a Youtube channel, make the right video content, advertise with Adwords for videos and monitor the results with Youtube analytics .

Twitter Marketing:

We will present the optimal ways to use the social network that makes live interaction, speed of dissemination of and disintermediation of information its strengths. We will look at how to use Personal and Business Profiles, integration with other social and what's new in Twitter Ads.

Instagram & Influencer Marketing:

We will try to understand what peculiarities have allowed Instagram to become the social network that has grown the most in the last year, surpassing Twitter in number of users. We will find out how some brands are using the immediacy of visual content in an original and effective way.

Pinterest Marketing:

We will discover the world of content curation and visual content marketing principles on which this social of particular interest to the worlds of fashion, automotive, design, food . To then understand how to use it in business.

Wordpress For Blogging & SEO Copywriting:

We will make you understand why the Blog is the center of the best social media marketing strategies as well as the first content marketing channel to consider when targeting your audience. We will discover how to use WordPress and the main plugins to make yourself self-sufficient in managing a blog and writing content that is optimized for search engines.

Digital PR:

We will find out which actors to do public relations with online and how to interact effectively with them, using the tools that help make our lives easier . How to work profitably with Bloggers, online Publishers, influencers, social stars.

Web Reputation & Social Media Monitoring:

Various software and tools are now able to read conversations that occur online and on social media and return data that can enable us to evaluate opinions and perceptions in relation to a brand, a product, a campaign. We will find out what they are and how and when to use them to improve our web reputation.

Personal Branding & Professional Success:

We will start by defining our professional positioning and then take the first steps, as always aided by the right tools, aimed at increasing our personal visibility on both search engines and social media. We will define a personalized action plan for each participant in order to turn our career around and realize our professional dreams !

Content Marketing & Blogging:

We will learn how to produce content capable of attracting, engaging and giving answers to our potential customers. We will discover how to enhance them through a corporate blog, maximize their distribution through social media. We will learn how to use useful tools to facilitate their creation ( CMS, visual content tools, video content, infographics, image processing ) and automate posting on social.

Emerging Social Media (Tumblr, Snapchat, Storify, Vine, Reddit, Wechat)

In this final module we will explore the growth and application potential of several emerging and niche social . And we will try them out live of course. We will learn, depending on the company for which we operate, how to find the niche socials that can best enable it to reach its audience.

Career Opportunities with Digital Marketing Course

The Digital Marketing Course provides the preparation and certifies the skills necessary to pursue the following careers

• Digital Marketing Manager
• Web Marketing Manager
• Social Media Marketing Manager
• Content Marketing Specialist
• Seo Specialist
• Sem Specialist
• Social Media Specialist
• Community Manager
• Web Content Specialist/Manager
• Web Trafficker
• Digital PR Specialist