Master en Dirección de Empresas

Subjects and Courses

Semester 1

• Accounting and Management Control I (3 ECTS)

• Socioeconomic and Legal Context in the Creation of Companies (6 ECTS)

• Strategic Direction (5 ECTS)

• Financial Management I (4 ECTS)

• Marketing Management I (3 ECTS)

• People Management I (3 ECTS)

• Process Management and Decision Making (6 ECTS)

• Professional Immersion (12 ECTS)

• Improvement Project (12 ECTS)

• Professional Practice (12 ECTS, Internships, en-es)

• Master's Thesis (6 ECTS)

Semester 2

• Accounting and Management Control II (3 ECTS)

• Financial Management II (3 ECTS)

• Marketing Management II (3 ECTS)

• People Management II (3 ECTS)

• Sustainability and responsible innovation in an interconnected world (6 ECTS)

• Competitiveness and Innovation I (6 ECTS)

• Competitiveness and Innovation II (6 ECTS)

• Digitalization I (6 ECTS)

• Digitalization II (6 ECTS)

Digital Business

Digital economy and digital business, items such as :

• Fundamentals of digital strategy and new digital business models

• Innovation based on digital platforms and direct relationships with customers

• Good practices and tools for managing digital transformation projects

• Digital Marketing

• Knowledge and use of social networks

Analysis and exploitation of data, items such as:

• Data analysis and management

• Data knowledge, preparation, modeling and evaluation -Statistical learning methods

• Regression methods

• Inference methods

Competitiveness and Innovation

Innovation management, items such as:

• Concept of innovation.

• Innovation as a source of competitiveness.

• Innovation strategy: analysis of internal and external sources of innovation.

• Open innovation paradigm.

• Reverse innovation.

• Disruptive innovation.

• Service innovation.

• Technological innovation: product innovation; process innovation.

• Management of the innovation process.

Non-technological innovation and intrapreneurship, items such as:

• Organizational innovation.

• Business model innovation: concept and theoretical foundations.

• Business model innovation: models and tools.

• Business model innovation, strategy and value creation.

• Business model innovation and digital strategy.

• Intrapreneurship or corporate entrepreneurship: concept and theoretical foundations.

• Corporate entrepreneurship and value creation.

• Alternative forms of corporate entrepreneurship.

With this Master's degree, you will be able to quickly enter the labour market, generally in multinational companies but also SMEs in the national market.

Completing this master's degree multiplies your professional opportunities, going from an employment rate of 44% before completing the master's degree to a rate of 88.9% after it.