MSc in Strategic Marketing

The Strategic Marketing MSc will give you the specialized skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing, and big data marketing analytics.

Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Program highlights include:

• This course is designed with senior marketing practitioners to give you up-to-date knowledge and skills in strategic marketing.
• You will benefit from an interactive teaching approach by leading international faculty, authors of best-selling marketing texts and of articles in highly ranked journals.
• You will have access to masterclasses with reputable industry partners who provide insight into cutting-edge and innovative marketing techniques and practices.
• The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and experience.
• Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment, with small class sizes and unrivaled access to lecturers and support staff.