Business Analytics MSc
Coventry, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
This course responds to the current growing demand and a significant shortage of highly trained analysts capable of interpreting data to find new patterns and relationships, informing business decisions accordingly to drive growth and successful business performance.
Course Overview
This course aims to teach you how to perform data collection, transformation, and organisation in order to draw conclusions, make predictions and drive informed and smart business decision-making.
During this course you will have the chance to:
- Develop quantitative and data mining skills to solve business problems as well as data visualisation skills using appropriate software and programming language.
- Learn to generate value from Big Data, which cannot be analysed using traditional techniques.
- Apply theory to practical situations through case studies and projects from industry.
Why you should study this course
In a competitive global market, businesses need skilled analysts who can not only forecast future results but also test previous decisions and strategies, explaining why certain results occurred.
- This course has been specifically designed to provide a real-world context and develop a structured understanding of business analytics. You can learn to apply descriptive and predictive modelling techniques to help organisations improve performance, explore alternatives and understand business data in a rapidly changing world.
- It is aimed at people with good numerical skills, who want the opportunity to build and develop quantitative and data mining skills to solve business problems, by analysing data and converting that information into a strategic asset.
- Gain hands-on experience with up-to-date technology including SPSS and NVivo, with access to multiple data resources.
- Coventry University is currently a Chartered Institute of Marketing (CIM) accredited study centre which provides the opportunity, upon successful completion of this course, to top up your master’s to obtain the CIM Professional Diploma in Marketing qualification. Criteria, application and fees apply.
Admissions
Curriculum
During this course, you will have the chance to study modules which give you a structured understanding of business analytics, as well as an overview of the practical tools which can be used to help a business gain an advantage in the marketplace.
Modules:
- Contemporary Issues in Big Data
- Business Statistics
- Data Mining Methodologies and Applications
- Business Data Structures Analysis
- Applied Marketing Analytics
- Operations Analytics
- Financial Analysis and Decision Making
- Global Supply Chain and Logistics
- Leading Strategic Change through Creativity and Innovation
- Dissertation/Consultancy Project
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.
Program Tuition Fee
Career Opportunities
Successful completion of this course should enable you to enter the field of business analytics and consultancy in small, medium, or large organisations across the globe.
On successful completion of the course, you could enter professions such as:
- Management consultants
- Business analysts
- Policy analysts
- Market researchers
- Operations researchers
- Data scientists
Alternatively, you could work in the public, private or voluntary sectors where such analytical skills would give organisations a competitive advantage.
We aim to develop your capabilities in creative problem-solving, strategic thinking, effective communication and research, all directly relevant to employers and of great value when seeking future employment.