MSc Marketing

Our MSc Marketing at Cork University Business School will give you the specialized skills and knowledge to become a successful marketing leader. The one-year program enhances employability by developing your ability to contribute to the real needs of the marketing and business community.

The MSc Marketing program will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading-edge skills sought in the workplace including, for example, the development of customer insights, active problem-solving, and the application of digital marketing. The blended nature of the program will turn Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm-based projects, specialized workshops, marketing strategy simulation, and industry-based marketing practice.

Why Choose this Course

This program, open to business graduates, has been designed to enable students to develop advanced knowledge and understanding of the contemporary strategic challenges facing marketers and provide professional marketing experience. It is the first University in Ireland to offer an MSc in Strategic Marketing and practice with both consultancy work and work placement options. The program will develop students’ critical thinking, research, and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.

Special Features

• Advanced education in the principles, theoretical concepts, and contemporary practice of strategic marketing, based on research-informed teaching.
• Designed with senior marketing practitioners to provide up-to-date knowledge and skills in strategic marketing and practice.
• The opportunity to further develop a range of valuable personal skills for marketing careers – analytical capabilities, problem-solving skills critical thinking, communication skills, group-work skills, IT skills, and the ability to manage major marketing research projects.
• Practical skills are developed through your participation in a live marketing consultancy project designed with an external business client.
• An opportunity for students to deepen their knowledge in particular functional areas of marketing – e.g. digital marketing practice, customer relationship management, business-to-business marketing, direct and interactive marketing, and branding.
• The use of blended and interactive teaching methods and the development of e-portfolios.
• Masterclasses with reputable industry partners provide insight into leading-edge marketing practices and innovative marketing techniques.
• The culmination of the learning process is your opportunity to undertake an applied research project in collaboration with an industry partner.
• An overall aim is to transform marketing graduates into competent marketing professionals.