MSc Food Business and Innovation
Cork, Ireland
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
09 Sep 2024
TUITION FEES
EUR 19,300 / per year **
STUDY FORMAT
On-Campus
* EU closing date: rolling deadline | Non-EU closing date: open until all places have been filled or no later than 30 June
** Non-EU fee | EU fee: €10,640
Introduction
Our MSc program in Food Business and Innovation is offered by the College of Business & Law at University College Cork (UCC) in Ireland. It prepares students for a career in the dynamic world of food business and will set them up to play a lead role in the analysis of key sectoral issues and strategic management of the ever-evolving food industry.
The balance of modules in this program reflects the global nature of the food industry. Students will expand their knowledge of food, the food consumer, innovation in food, and the decision-making processes in companies that develop, brand, distribute, and sell food products. The practical application of learning in this course will equip you with analytical, communication, business, and presentation skills, which are required and highly valued by the industry.
The skills learned in this course are highly transferable so our graduates pursue employment opportunities in both the food sector (international corporations, SMEs, start-ups, and food agencies) and the non-food sector (banks, market research firms, and higher education).
The MSc (Food Business and Innovation) program comprises two parts with a total of 90 credits.
Why Choose this Course
A central part of our MSc in Food Business and Innovation program is the Food Industry Centred Research Project together with a work placement opportunity. This can take place in a food company, food agency, university, bank, or related establishment. This placement allows students to gain valuable work experience and apply their theoretical skills, developed through lectures and capstone-style seminars, to the actual workplace.
Participants can complete their placement either in Ireland or abroad, depending on their interests.
Additional unique features of this innovative program include an in-depth introduction to the national and international food sectors; a unique blend of relevant courses that are relevant to both established food firms and start-ups; and an introduction to leading-edge food research issues, innovative teaching methods (including boot-camps) and an exposure to digital marketing methods.
Gallery
Admissions
Scholarships and Funding
Glanbia MSc Food Business and Innovation Scholarship
Applicants to this program can apply for the Glanbia MSc Food Business and Innovation Scholarship worth almost €11,000. Please see the Glanbia MSc Food Business and Innovation Scholarship page for more information.
College of Business and Law Available Scholarships
We also support our postgraduate community by offering scholarships and bursaries to prospective and current students. Please see the College of Business and Law Available Scholarships Page for more information.
Curriculum
Modules
Part I (60 credits)
- FE6005 Strategic Food Marketing (5 credits)
- FE6505 Food Entrepreneurship and Innovation (10 credits)
- FE6506 Food Branding and Digital Media Marketing (5 credits)
- FE6507 Economics of Agri-Food Markets and Value Chain Analysis (5 credits)
- FE6511 Category Management and Food Retail Marketing (10 credits)
- FE6512 Sustainable Food Systems (5 credits)
- FE6517 Supply Chain Management and Food Integrity (5 credits)
- FE6902 Global Food Policy Issues (5 credits)
- MG6012 Consumer Culture and Consumer-Brand Relationships (10 credits)
Part II (30 credits)
- FE6127 Applied Food Industry-Centred Research Project (30 credits)
Career Opportunities
Our Food and Innovation course is ideally suited to graduates who seek employment opportunities in a broad sector of food and non-food settings; these areas include market research, consumer research, food business management, product marketing, and brand management, new product development, food retail organizations, the financial sector as food analysts, research institutions and policy organizations, and organizations that support food firms nationally and internationally.
What are our graduates doing?
Graduates on sister programs have secured employment in international food and non-food firms (Glanbia, Ornua, Kerrygold Ireland, Britvic, Danone, Aldi, Dawn, AIB, LinkedIn), banks, food agencies (Bord Bia, UK Home-Grown Cereals Authority, Teagasc), brand management and marketing departments (Kerry Foods, Musgrave Group, Nestle), non-food agencies (Enterprise Ireland, IBEC, Bord Bia), market research firms (AC Nielsen, Spark Market Research, Dunhumby) and in Higher Education (Munster Technological University, Waterford Institute of Technology, University of Lancaster).