Master's Degree in Graphic Design and Communication
Valencia, Spain
DURATION
1 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 8,850 / per year
STUDY FORMAT
On-Campus
Introduction
Official Degree: Master's Degree in Graphic Design and Communication
Duration / ECTS: 10 months / 60 ECTS
Places / Campus: 25 / Alfara
Taught in: Spanish
Face-to-face modality
I direct to | Coordination | Academic fees and grants |
| Graduates, Diplomas or Graduates in Industrial and Graphic Design, Fine Arts, Advertising and Communication. As well as other higher or middle degrees related to the activity. | Pedro Gonzalez | Check the academic rates of this Master. The San Pablo CEU University Foundation is the educational institution that allocates the most money in Spain to investing in scholarships and grants. |
That makes us different?
1. 25 years of the Higher School of Technical Education
Training designers capable of offering products and services that adapt to the market.
Designers are socially responsible for the creation and configuration of our material environment through the objects and products that surround us (industrial or product design), the messages we perceive (graphic design or visual communication) and the spaces we inhabit (interior design). It is a profession linked to industrial production, and in the current context of globalized markets, its importance increases to the extent that it provides added and differentiating value to objects and messages.
2. The best professionals
Professionals such as Héctor Serrano, Cul de Sac, Miguel Herranz, Joaquín García, Alberto Cienfuegos, Inma Bermúdez, Xavi Calvo (Estudio Mint), José Aranda, Paula Aloy and Carlos Velasco (Enblanc), Clara del Portillo (Yonoh) have trained with us ), Nacho Carbonell. Many of them are currently teaching collaborators of the School.
3. Differentiation of the focus on training
It allows the student to develop projects in each of the areas of graphic design, placing them directly in the labor and professional market, mainly through contact with active professionals.
4. Leadership Program integrated in the Master
This master's degree includes the Leadership Program of the Center for Creative Leadership (CCL), one of the leading leadership training institutions in more than 120 countries. The CCL training has been recognized among the top 10 in the world by the Financial Times. In Spain, this program can only be taken in the CEU postgraduate courses.
What is an Official or University Master?
- University (or official) master's degrees have been verified and certified by the competent body (National Agency for Quality Assessment and Accreditation, ANECA), under the Ministry of Education. Unlike the degree itself, which is verified by the university itself.
- Being official, it is approved and recognized in any country of the European Higher Education Area.
- The official degree allows future access to a PhD program.
- The Official Master awards points in the Public Administration competitions or competitions, while the Own Titles punctuate as Continuous Training. In business, both are equally valid.
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Curriculum
Competencies
General
- CG1. That students are able to analyze and synthesize ideas and knowledge for decision-making and adaptation to change in project processes in the field of design and graphic communication.
- CG2. That students are able to apply negotiation and consensus techniques for their integration into interdisciplinary work teams necessary for the development of design and graphic communication projects.
- CG3. That students are able to analyze, evaluate and relate the various areas of knowledge that come together in the professional practice of the graphic designer and communicator.
- CG4. That students are able to update their knowledge, to adapt to both technological changes and new situations, constant in the professional activity of the graphic designer and communicator.
- CG5. That students demonstrate ethical and professional awareness, as well as active respect, both for people and the environment, in the development of design and graphic communication projects.
- CG6. That students demonstrate that they are capable of understanding and valuing current society and culture, essential in the design and graphic communication project processes.
Specific
The specific competencies associated with the title are:
- CE1. That the student acquires the ability to understand the concepts of computer graphics that affect graphic design and communication.
- CE2. That the student acquires the ability to understand the evolution of graphic design in relation to contemporary Visual Culture.
- CE3. That the student acquires the ability to analyze the different theories and currents of Design Culture in order to generate criteria as a critical capacity.
- CE4. That the student acquires the ability to understand and understand the strategic positioning of companies and institutions: the political, economic, social and technological factors that condition their environment; its philosophy and brand values; the profile and characteristics of your target audience.
- CE5. That the student acquires the ability to consistently integrate knowledge related to the business field with the visual message resulting from his or her work.
- CE6. That the student acquires the ability to identify, through context analysis, new ways of entrepreneurship, new markets and new ways of developing their profession.
- CE7. That the student acquires the ability to know and develop skills to systematically incorporate and channel creative thinking related to visual communication.
- CE8. That the student acquires the ability to understand the techniques, processes and new strategies of Visual Communication.
- CE9. That the student acquires the ability to approach graphic creation processes by understanding the basic elements of graphic design and visual communication, which are fragmented into specific knowledge about form, typography, color, composition and image.
- CE10. That the student acquires the ability to understand the concepts related to the image, the different theories of perception, and their use for the composition of visual messages.
- CE11. That the student acquires the ability to understand the different printing techniques, the different supports and their applications, as well as develop final arts suitable for the graphic industry.
- CE12. That the student acquires the ability to understand the aspects related to photography and video as audiovisual media, and their characteristics as means of creating digital images.
- CE13. That the student acquires the ability to manage color in each of the phases that constitute the design process: from digital formats to its application in physical formats.
- CE14. That the student acquires skills in the use of graphic design tools for the generation of vector image illustrations.
- CE15. That the student acquires skills in the use of graphic design tools for the processing of digital images.
- CE16. That the student acquires the skills to develop the necessary formats for each printing technique and expected supports.
- CE17. That the student acquires the ability to develop packaging and label design.
- CE18. That the student acquires the ability to understand packaging as a part of the communication and product strategy that the company uses to spread its image and sell.
- CE19. That the student acquires the ability to develop corporate visual identity programs and the design of the corporate image.
- CE20. That the student acquires the ability to develop graphic creation projects based on experimentation and the proposal of innovative media and solutions.
- CE21. That the student acquires the ability to develop projects for the application of graphic elements, through their definition, composition and hierarchy, to products from different sectors.
- CE22. That the student acquires the ability to manage and coordinate the factors involved in the Art Direction associated with a graphic proposal: internal factors: competition, creative phase and production process; external factors: photographers, locations, etc.
- CE23. That the student acquires the ability to understand aspects related to typography: evolution, families, classification, aspects that make up its structure, etc.
- CE24. That the student acquires the ability to create new fonts by knowing the elements that make up the structure of typography.
- CE25. That the student acquires the ability to address graphic creation processes for the layout and composition of publications such as magazines, newspapers or books.
- CE26. That the student acquires the ability to understand the basic fundamentals of technology and programming applied to the web in order to understand the separation of the different responsibilities between the different actors involved in a Web project to be able to join multidisciplinary teams.
- CE27. That the student acquires skills in using a multimedia editing tool for the development of a web application.
- CE28. That the student acquires the ability to understand the characteristics of the multimedia medium and its implications in the design process.
- CE29. That the student acquires the ability to interpret the communication needs of the company and translate them into persuasive visual graphic solutions.
- CE30. That the student is able to create a graphic communication campaign for a product, managing and coordinating all the elements that intervene in the product communication process. Ability to understand the processes from graphic creation to final production.
Gallery
Program Outcome
goals
- Prepare the student for entering the workforce in the specific industrial sector, as well as completing training in Design from the perspective of the new needs of the industry and communication.
- Promote the exchange between designers and students by integrating professionals from the sector into teaching practice.
- The studies offered aim to be a reference master's degree in the industrial sector to which they are oriented thanks to the participation of leading companies in the sector and their most experienced professionals.
- The degree equips you with the knowledge and specialized project experience, necessary for the specific processes of this field of Design.
Career Opportunities
Professional outings
The professional profile is that of a designer specialized in graphic design and communication, who is capable of solving projects in different areas and who, therefore, will be prepared to address a more global and complete vision of the profession.
There are different and varied possibilities of practicing the profession of designer. On the one hand, there is the option of working as a freelance designer with your own studio, and on the other, as a designer integrated into a department of a company.