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CETT - Barcelona School of Tourism, Hospitality and Gastronomy Official Master's Degree in Development and Launch of Tourism Projects
CETT - Barcelona School of Tourism, Hospitality and Gastronomy

Official Master's Degree in Development and Launch of Tourism Projects

Barcelona, Spain

1 Years

Spanish

Full time

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Sep 2024

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On-Campus

Introduction

With the Official Master of Tourism Project Management*, 100% in Spanish, you will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in companies and tourist destinations, and finally, design products and services to compete. in the international market.

At CETT-UB we want to provide a solution to the absence of specific tourism training in the Spanish university system to solve the main challenges facing the sector and its main subsectors, the hotel sector and the gastronomy sector. Challenges and challenges resulting from digitization and globalization, mainly, as well as the need to innovate incorporating sustainable criteria and respect for the environment.

Do you have an idea for a tourism business and need help to develop it? Do you want to help your company improve its tourism products and experiences with innovative solutions? Do you have an entrepreneurial spirit and want to participate in the responsible and sustainable development of tourism?

The Official Master in Tourism Project Management will help you drive your project towards success.

  • You will be able to create and launch new tourist products to the market.
  • You will learn the main tools and knowledge for the creation and adaptation of products, both from an intrapreneurial and entrepreneurial perspective.
  • You will acquire the necessary skills to define customer relationship systems through the development of innovative experiences.
  • You will develop the necessary professional skills in the comprehensive digitization of tourism companies.
  • You will contribute to the definition of the internationalization policies and objectives of companies in the tourism sector, linked to the development and launch of entrepreneurial tourism projects in a global market.
  • Additionally, you can take more than one itinerary and obtain a double or triple specialization. Our student service team will explain all the details.

Why study the Official Master's Degree in Tourism Project Management?

With the Official Master's Degree in Tourism Project Management you will acquire the skills and knowledge to develop and launch valuable competitive tourism projects that respond to the needs of new types of tourists.

Choose a sector with a future

  • The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of GDP on a global scale.
  • You will work in the new experience economy: you will generate memorable, successful products and services with a positive impact on consumers.
  • You will delve into decision-making in environments of great uncertainty. This way you will develop your ability to adapt to new situations, applying analytical and lateral thinking techniques.

Train yourself to make your dreams come true

  • You will learn the methodologies and skills to make your project a reality: productivity techniques, planning and management of critical moments in the design of business models, prototyping tools, obtaining resources, digital marketing, among others.
  • You can use the CETT-UB's own companies as laboratories for learning and experimenting with your ideas, projects or prototypes. Testing them to identify areas for improvement. The CETT's own companies are Hotel Alimara and the Ágora BCN International Student Residence.

Orient your efforts to success

  • You will know and apply instruments for disruptive innovation in tourism, the leadership of entrepreneurial teams as well as the strategies to accelerate entrepreneurial projects and startups.
  • You will develop the skills to manage all kinds of tourism projects.
  • You will learn the most used project management methodologies in the company such as Waterfall, Lean, Agile, Kanban, or Scrum.

Become a change agent in your company or organization

  • You will develop the key competencies to lead the innovation and transformation processes of tourism in your own organization or business.
  • You will generate new tourism products and experiences thanks to the digital mindset, with a complete vision of marketing, communication and tourism consumers, which will allow you to connect people and generate high-impact tourism experiences.

learn from the best

  • You will learn with the help of local and international entrepreneurs and tourism companies, leaders in intrapreneurship management, disruptive and collaborative innovation, and self-managed teams.
  • You will access the forefront of tourism marketing: the Master includes an extensive program of visits to companies, talks by experts and professionals in the sector, and attendance at events that will allow you to experience the tourism industry first-hand.
  • You will collaborate on projects with companies in the tourism sector, you will discover the latest trends in digital marketing, innovation and sustainability.
  • You will visit tourism fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress or B-Travel, among others.
  • A faculty with a reputed and solid professional career in the field of entrepreneurship, with projects based on strategies for generating impressive experiences, digital marketing, and innovation in tourism.
  • It is the only official Master's Degree in Spain in entrepreneurship or intra-entrepreneurship in tourism companies and organizations. You will obtain a unique official degree, issued by the University of Barcelona and the CETT, with international academic and professional recognition.

Explore new markets

  • You will acquire the skills to successfully face the changes that occur in business internationalization processes and tourism projects and you will improve your employability at an international level.
  • You will be able to explore the potential of tourism developing countries for your project, with new clients, suppliers or partners. Tourism developing countries are a source of innovation and new opportunities in global tourism businesses.
  • You will manage the international dimension of business as a recovery strategy and improvement of the global positioning of companies and tourist destinations.

Create a solid network of resources and contacts that will advance your career

  • You will be part of an entrepreneurial ecosystem of CETT-UB and the University of Barcelona that will allow you to be enriched with experiences and learning of great impact and value for your personal and professional development.
  • You will have access to contacts, resources and ideas from the entrepreneurial field that will accelerate your development.
  • You will be able to present your business project or idea to the CETT Entrepreneurship Awards and enjoy personalized advice from the CETT mentoring team.

Carry out an internship in the entrepreneurial ecosystem

  • You will be able to carry out curricular or extracurricular internships in a tourist company or organization thanks to the more than 900 collaboration agreements with CETT-UB companies. You will choose the type of company and department, which can be a consolidated company or a developing startup, depending on your interests and needs (know new business models, explore areas for improvement, apply knowledge and innovative techniques, etc.).
  • Thanks to the internships with our partners you will develop your ability to adapt to new environments and different problems while expanding your network of professional contacts.

* Official name: Master's Degree in Development and Launch of Tourism Projects. Code 4317084 in the Registry of Universities, Centers and Degrees (RUCT) of the Ministry of Education and Vocational Training of the Government of Spain.

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