
Master in Marketing Management and Commercial Leadership of Pharmaceutical Industries
Madrid, Spain
DURATION
1 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
The Master in Marketing Management and Commercial Leadership of the Pharmaceutical Industry offers students comprehensive and practical training in the planning and management techniques that they must master in the different positions they can apply for within the sales, medical marketing or management departments in the pharmaceutical industry. The teaching of part of the program in English encourages the development of this skill for all students and strengthens their profile to successfully focus on their future professional career.
In the current environment of the sector, pharmaceutical companies are constantly investing in research to launch new products on the market. This makes it necessary to recruit highly qualified professionals for their sales and marketing departments, who are capable of designing successful commercial strategies in increasingly global and competitive markets.
The national pharmaceutical industry is one of the key sectors of our economy. Its figures confirm its high productivity and its great competitiveness in international environments. With a turnover of over 14 billion, this sector directly employs more than 40,000 people each year .
Admissions
Curriculum
- Access to the pharmaceutical industry and its environment
- Strategic marketing
- Operational Marketing
- Digital marketing and big data in the pharmaceutical industry
- Commercial management and effective sales leadership
- Medical marketing
- Market access and pharmacoeconomics
- Financial strategy: management, control and decision making
- Regulatory environment
- Personal development and profile 3.0
- TFM
- Conferences
Program Outcome
- Preparing students to successfully face the different phases and situations aimed at obtaining professional opportunities (internships/employment).
We will work with the student on the individual development and review of CVs and cover letters. We will prepare for job interviews and actively search for and identify opportunities by integrating social networks. All of this will be supported by practical techniques such as role-play, group dynamics and workshops, among others.
- Enhance talent and key skills for greater efficiency in professional performance.
Within the training program, specific sessions are given aimed at working on and developing skills in communication, teamwork, negotiation, leadership, team management, among others.
- Personal branding creation.
All the tools and techniques necessary for the student to acquire deep self-knowledge will be provided. This will allow them to identify those skills and values in which they stand out the most and work on their areas of improvement, thus generating differentiation and their personal brand.
- Development of Profile 3.0.
Through the instructional process, the student will be able to develop a 3.0 profile that will integrate the basic training and the specialized training of the Master's degree in which he or she participates, together with the development of the personal brand acquired during the academic year.
Career Opportunities
This programme has been specially designed to train highly qualified professionals to join the sales and marketing departments of pharmaceutical and related companies, being able to design successful commercial strategies in increasingly global and competitive markets.
In a dynamic sector, in which companies must contribute to research for the launch of new products on the market on an ongoing basis, training such as that offered by this program to its students is the basis for access to a job market that offers multiple opportunities in this field.
The national pharmaceutical industry is one of the key sectors of our economy. Its figures confirm its high productivity and its great competitiveness in international environments, with a turnover of over 14 billion euros, it directly employs more than 40,000 people each year .