Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Develop a critical appreciation of key areas in marketing, with the opportunity to hone your skills in a specific area by choosing one of the specialist pathways. This Master’s in marketing also provides you with the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.

We normally look for a UK bachelor degree with first or upper second class honours or the overseas equivalent in any discipline.

When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.

Admissions Option 2

During the course, you will be taking 180 credits in total. The eight taught modules during semesters 1 and 2 will total 120 credits.

We now offer a choice of two routes through the final stage of your Master, which accounts for 60 credits.

The Group Business Case Project. You will get the opportunity to apply the knowledge gained in the first two semesters to practical business problems. If you select this route, you will work in a group to develop a report on a contemporary business problem and then individually develop an analysis of your group report.

There may also be an opportunity to study for one semester in an Exchange Institution.

Assessment across the course units varies and includes a combination of examinations, course work, group projects and presentations, individual essays and assignments.

Curriculum

Gain the key skills required for a successful career in marketing.

Learn about marketing management strategy and the development processes to bring new products to market.

Learn about research methods, including techniques of data collection and analysis.

Program Outcome

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EFMD Equis Accredited

AMBA Accredited

AACSB Accredited

Option to choose a specialist pathway to help you stand out in the job market:

You have the opportunity to apply for an international exchange to broaden your horizons and enhance your employability in the global job market.

Career Opportunities

Master

Marketing Studies

Marketing

Alliance Manchester Business School is one of the UK’s first two business schools, set up in 1965), and is one of the largest campus-based business and management schools in the UK. Manchester is recognised for its original thinkers: our long and proud history of research excellence continues the spirit of innovation and achievement for which the city is renowned.

MSc in Marketing Alliance Manchester Business School - The University of Manchester

Introduction

Admissions

Curriculum

Course units details

Coursework and assessment

Program Outcome

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Accreditations

Career Opportunities

About the School

Questions