MS IN ADVERTISING
Boston, USA
DURATION
0 up to 3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Scholarships
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Introduction
Do not prepare for a job. Prepare for a career. Advertising exists at the forefront of innovation in society, technology and culture. That is part of its appeal. That is also its greatest challenge: the business is constantly changing and blurring lines between advertising, media, marketing, technology, and entertainment.
The Boston University Master’s in Advertising prepares you to compete in that dynamic environment—not just for a great first job, but the job after that. Even for jobs that do not exist yet.
The focus is a strategic branding, targeted creativity, self-discovery, and higher-level thinking. Yes, there is plenty of hands-on experience. However, it is blended with an understanding of the underlying principles of advertising.
You will study in small, intimate classes with a faculty of highly accomplished advertising professionals over three semesters. They challenge you to learn by doing, getting you ready to thrive in the most demanding environments just as they have.
Gaining experience is key to your career success.
In AdLab, the world’s oldest and largest student-run ad agency, you will work on account teams creating real campaigns for real clients, including corporations, entrepreneurial start-ups, and non-profits. You can spend one or two semesters trying different roles: account executive, copywriter, art director, strategic planner, digital designer, or social media. AdLab experience is well-respected throughout the industry, and you will find alums everywhere in the ad world.
Want even more experience and networking opportunities? Intern in your area of concentration.
Job Titles Selected from Recent Graduates
Account Development Manager
Account Executive
Account Manager
Account Specialist
Advertising Analyst
Art Director
ASLP Associate
Assistant Account Executive
Associate Brand Planner
Associate Manager
Brand Planner
Brand Strategist
Copywriter
Customer Success Manager & User Experience Researcher
Design Freelancer
Digital Account Executive
Digital Strategy Manager
Freelance Production Designer
Graphic Designer
Junior Art Director
Junior Copywriter
Marketing and Digital Coordinator
Marketing Associate
New Business Content Designer
Program Coordinator
Senior Associate Business Analyst
Senior Sales Manager
UX/UI Designer
Web Marketing Coordinator
English Language Requirements
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