M.A. in Digital Branding
Hamburg, Germany
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Oct 2024
TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Digital Branding (Brand Strategy M.A. Focus)
Your heart beats for great marketing concepts and corporate communication? You want to shape the future with sustainable business strategies through digital channels? Learn to use the potential of artificial intelligence (AI), marketing and sales in the focus Digital Branding.
Try out your skills in practical projects
Real projects with companies, agencies and start-ups await you. There you can apply your knowledge, give valuable input and take away valuable insights. Experience the workflows of the management and media industry first-hand and make valuable contacts – the foundation for your professional network.
Admissions
Scholarships and Funding
At the moment the university does not provide any scholarships for the master's prorgam.
Curriculum
In our Master’s programme Digital Branding you will learn how product development, marketing and distribution work in the digital landscape.
In small groups and a creative atmosphere, you will work on real projects with major brands and meet executives of large corporations. This will prepare you for a career in the international brand and creative industry.
First Semester
- Brand Strategy
- Brand Thinking
- Digital Marketing Technologies
- Electives
- Digital Branding
- International Brand Communication
Second Semester
- Market Data Science
- Consumer Behavior
- Digital Customer Experience
- Electives
- Marketing AI
- Brand Pricing & Brand Equity
Third Semester
- Integrated Practice Project
- Master Thesis
Program Outcome
Master of Arts (M.A.)
Program Tuition Fee
Career Opportunities
Close links to practice
To kick-start your career we collaborate with leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for the strategic and creative tasks in the international brand and design industry. Improve your creativity, innovative thinking and teamwork skills, and expand your professional network.
Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and on doing business in the creative industry.
As a graduate of Digital Branding, you can follow a variety of career paths such as:
- Digital Marketing Strategist
- Online Marketing Manager
- Strategic Planner