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Brand University of Applied Sciences MA in Brand Strategy
Brand University of Applied Sciences

MA in Brand Strategy

Hamburg, Germany

3 Semesters


Full time

Request application deadline

Oct 2024

EUR 14,500 *


* EU Students: €14500. Non-EU students: €21.670


In our Master’s course Brand Strategy with a focus on Digital Branding, you will learn to use new technologies and tools to create products and innovative brands in the digital age.

We live in times of constant change. That’s why innovation is at the heart of your studies. We will teach you methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.

In small groups and a creative atmosphere, you will familiarize yourself with the technologies and tools you need to develop meaningful, strong brands in the digital landscape.

Close links to practice

To kick-start your career we collaborate with leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for challenging strategic tasks in the brand industry. Improve your creativity, innovative thinking and teamwork skills, and expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.

Why Brand University of Applied Sciences?

Brand University of Applied Sciences is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.



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About the School