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Brand University of Applied Sciences


About

Brand University is one of the few universities in the world that has been fully focussing on the topic of brands for over a decade. We believe in the power of brands. Brands are appreciated by people and thus create added value for companies. To utilise this potential, both planning and design are required. Our brand thinking approach combines both perspectives. Brand University is a state-recognized and accredited university.

About Brand University of Applied Sciences

Brand University of Applied Sciences is one of the few universities worldwide focusing on brand thinking. We combine scientific methods with practical projects.

The business world is dynamic, technological possibilities are growing rapidly and product cycles are turning faster. In order to be prepared for the future, we not only teach you key competencies at Brand University, but also future skills.

No matter which degree program you choose: Mega-trends such as sustainability, artificial intelligence, attention economy and new work are firmly anchored in the curriculum. You will develop precisely those future skills that companies are desperately looking for - and significantly increase your market value.

We believe in learning by doing! That's why our degree programs are packed with practical projects. In these, you will experience the challenges of the business world with international companies and work on real solutions together with your fellow students. From the briefing to the final presentation, personal skills are just as important as the ability to work together as a team.

Our easily accessible location in the heart of Hamburg allows you to study where brand decisions are made every day. Right in the middle of the action, not just on the sidelines! The Brand University campus is small and cosy, fostering a friendly, close-knit atmosphere.

Brand University students benefit from a free digital online library with millions of books, providing a comprehensive and immediately available source of knowledge - ideal for conducting independent research, implementing projects and developing in-depth knowledge, without additional costs for literature.

Read more on the institution's website

Send your application to the student advisory service via the link; they will discuss the next steps with you.

Apply now | Brand University

Visa Requirements (EN)

Non-EU nationals who wish to pursue a Master’s degree in Germany and plan to stay for up to 18 months to complete the studies, must meet specific visa requirements. Here are the key steps and requirements:

Visa for Study Purposes

  • Applying for the Visa: Before arriving in Germany, a student visa must be obtained from the German embassy or consulate in the home country. This visa is typically granted for a period of three to six months.
  • Proof of University Admission: Confirmation of admission to a German university is required.
  • Health Insurance: Valid health insurance is necessary to apply for the visa.
  • Proof of Financial Support: Proof of financial support must be provided. One option is to open a blocked bank account in Germany with a minimum deposit of €11.208 (2024). Alternatively, scholarships or financial guarantor may also be accepted. Please check the individual requirements at your nearest German embassy.
  • Language Proficiency: Proof of sufficient German or English language skills might be required, depending on the language of instruction for the master's program. For our Master´s program, no German language certificate is required.

Residence Permit for Students

  • Application after Arrival: You must apply for a residence permit at the local immigration office within the first 90 days after arrival. The residence permit is typically issued for the duration of the study program.
  • Validity: The residence permit is usually valid for the duration of the study program, but it can be extended for up to 18 months if the student wishes to search for employment after graduation.

Working During Studies

  • Students from non-EU countries are allowed to work up to 120 full days or 240 half days per year while studying.

18-Month Job Search After Graduation

  • After completing a Master’s program, the residence permit can be extended for up to 18 months to search for a job in Germany that matches the graduate’s qualifications. During this period, the student is allowed to work without restrictions.
  • Once a suitable job is found, the residence permit can be converted into a work permit or an EU Blue Card.

Additional Important Documents:

  • Passport (must be valid for the entire stay)
  • Registration of Residence: Upon arrival in Germany, it is required to register at the local registration office.

It is recommended to start the visa application process as early as possible.

At the moment the university does not provide any scholarships for the master's program. For further information on financing your studies, the student advisory service can provide advice.

  • Employed 2 years after graduation: 100%
  • Graduation rate: 98%

Brand University of Applied Sciences is one of the few universities worldwide focusing on brand thinking. We combine scientific methods with practical projects.

Brand thinking places the brand at the centre of all decisions in a company. Marketing and design students learn this holistic approach in joint courses. The modern and cosy campus in the very heart of Hamburg not only serves as a place for lectures, but also offers a co-working space and a studio that are available to you 24/7 - perfect for making contacts and working on your projects!

At Brand University, you will learn in small groups and in a creative atmosphere, together with international students who are as motivated and passionate as you.

Brand University is a state-recognized and accredited university.

9 reasons for the Brand University

  1. Study in the heart of Hamburg
  2. Unique focus on marketing, brand management and design with well-known practice partners
  3. Intercultural and family-like atmosphere
  4. Small courses with a graduation rate of 98%
  5. State recognized and accredited courses
  6. Focus on world-famous brands with a high proportion of practical projects
  7. Experience innovation by integrating the common AI tools
  8. Professors who come from practice
  9. Possibility of a semester abroad in China

The International Office provides support for incoming students and applicants from around the world.
Gain access to the latest research literature on branding in the campus library and make use of the extensive e-library whenever and wherever you need it.
Join the Hamburg University Sports Network, which provides a wide range of sports activities across the city.

Hamburg is the second-largest city in Germany and famous for being an open minded city. It is one of Europe’s most beautiful cities, and has an important cultural center where life is everything but boring. The city is consistently ranked as one of the most livable cities in Germany – come and see yourself!

  • Hamburg

    Lilienstraße 5-9, Hamburg

Brand University of Applied Sciences