MSc Strategic Marketing and Consulting
Birmingham, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2024
TUITION FEES
GBP 31,878 / per year **
STUDY FORMAT
On-Campus
* for International students | 30 August 2024 deadline for Home students
** for International students | Home students: £16,290
Introduction
Advance in your career with the industry-led consulting programme to become a future marketing leader.
We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research.
In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.
Innovative, industry-led teaching
Professional seminars, real-world projects and industry involvement in module delivery will enable the MSc Strategic Marketing and Consulting course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop many sought-after skills through problem-based learning in a strategic marketing context. The modules will cover subjects such as analytical marketing insights; and digital and innovative marketing. Small group teaching will focus on building critical analysis, decision-making and reflective skills through intensive theoretical and industry-based seminars.
We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation are shaping marketing practices for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.
Why study at Birmingham?
- The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace.
- You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
- Birmingham Business School is part of an elite group of global business schools and holds Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
- You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
- This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.
Admissions
Curriculum
Unless indicated otherwise the modules listed for this programme are for students starting in 2024.
In addition to your Individual Project (worth 60 credits), the following modules must be taken which are worth 20 credits each:
- Contemporary Global Marketing and Responsibility Issues
- Problem Solving and Strategic Marketing as Practice
- Strategic Marketing and Management
- Analytical Marketing Insights
- Consultancy Skills and Practice
- Digital and Innovative Marketing
Please note: The modules listed here for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event, we will contact offer holders as soon as possible to inform or consult them as appropriate.
Program Outcome
The MSc Strategic Marketing and Consulting course is for marketing industry professionals and/or graduates with some experience in marketing or business. The focus of this programme is to ensure that you develop the professional skills required by leading industry players, e.g. IBM, Google, IKEA, and JLR.
You will undertake data-driven assignments, culminating in a high-level consultancy project worth 60 credits. We will focus on applied student learning in the modern workplace.
You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists. Modules to highlight include Digital and Innovative Marketing, Consulting Skills and Practice, Analytical Marketing Insights and Contemporary Global Marketing and Responsibility Issues.
Accreditations
Scholarships and Funding
Discover our unique scholarship offers
At Birmingham Business School we offer a wide variety of scholarships for our new MSc students in 2024.
These awards are available to both UK and international applicants and range in value from partial to full tuition fee support.
What funding is available?
- Dean's Responsible Business Scholarships
- MSc Economics Scholarships
- MSc Supply Chain Management Scholarships
- MSc Sustainable Innovation and Entrepreneurship Scholarships
- UK/Home Scholarships
- European Scholarships
- Indian Subcontinent Scholarships
- African Scholarships
- Rest of the World Scholarships
Program Tuition Fee
Career Opportunities
You will work with leading Business School academics and industry practitioners to develop much-needed employability skills such as creativity and innovation, leadership, communication, digital competency and responsible business.
The course is designed to enhance career paths in a variety of areas, including senior marketing or consulting roles and future CMOS. These roles could be in the public, private or charity sectors where there is high demand for graduates who can conduct research, analyse information, and then formulate and evaluate programmes of activity.
Top jobs in this area
- Purpose Planner
- Loyalty Engineer
- Interbrand Marketer
- Mood and Empathy Manager
- Marketing strategy consultant
- Marketing Executive
- Strategy analyst
BBS Careers and Careers Network
As a Birmingham Business School student, you will benefit from two award-winning Careers teams.
Careers Network is the University of Birmingham careers and employability team offering: career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.
BBS Careers is a dedicated service for Birmingham Business School students. The team provides guidance, support, and work experience opportunities, tailored to business school students, to help them succeed during and after university.
We offer workshops, alumni and employer events, and 1-to-1 consultations. These will help you to develop your skills and learn how to submit high-quality internship and graduate applications.
BBS Careers is one of a few, if not the only business school career service to offer life-long support.
We are here to support you! Whether you are applying for a postgraduate end-of-study internship, a graduate job, or applying for a management role five years after graduation.