Keystone logo
BAU, Centro Universitario de Artes y Diseño de Barcelona Master in Digital Experience Design
BAU, Centro Universitario de Artes y Diseño de Barcelona

Master in Digital Experience Design

Barcelona, Spain

1 Years

Spanish

Full time

Request application deadline

Request earliest startdate

EUR 9,320

On-Campus

Introduction

Learn how to design the ideal consumer experience in relation to a brand and create memorable digital experiences that will turn users into customers.

We will teach you to go beyond the visual layer to design an ideal brand experience for the consumer. To this end, we will learn to investigate the context, define archetypes, identify problems and needs, detect opportunities and pain points and, of course, design the perfect Customer Journey.

Agile digital product development techniques will be applied to facilitate working in an incremental and iterative fashion, along with the Google Ventures Design Sprint methodology which allows us to face the challenges or points for improvement that we have identified in the Customer Journey, while always focusing on the business vision.

Words like Discovery, Research, Ideation, Journey, Prototyping, Sketching, Sprint, and Release will become part of your everyday vocabulary.

Associated company

The Master in Digital Experience Design is closely linked to Runroom, an agency specialized in digital business consultancy, in order to offer real case studies and to understand and implement new trends, methodologies and digital technologies that connect people with business.

In collaboration with ACCIÓ.

194248_IncollaborationwithACCIO.jpg

Curriculum

Career Opportunities

Admissions

Program Tuition Fee

About the School

Questions