MA in Marketing and Brand Management

This course includes or offers the following modules. Please check the Program document (below the main image on this page) for more information on which modules are core, required or optional.

• Strategic Brand Management
• Digital Marketing
• Marketing Analytics
• Extended Work-Based Placement/Project
• Dissertation
• Marketing Management
• Marketing Communications
• Entrepreneurship
• Advanced Academic and Business Skills
• Creative Enterprise: A New Business Venture
• Fashion Marketing
• Research Methods
• Sustainability.

What you'll learn

Overview

This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Building on your own experience and background, you'll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.

You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political, and economic change.

Course structure

Our MA in Marketing and Brand Management engages with four key issues:

• ‘Customers’ are increasingly demanding, and at the same time, they're being served by a greater number of competitors; understanding consumer behavior and the needs of the customer is vital, but increasingly challenging.
• Businesses have access to – and are bombarded by – a huge volume of data, but struggle to know how to effectively manage and utilize that data effectively.
• There's a need for ever faster decision-making due to a hyper-competitive climate, time pressure, and often competing and conflicting external contexts.
• Businesses need to negotiate and manage these first three challenges within increasing expectations of social accountability.

How will I be assessed?

You'll be assessed by a variety of methods that may include:

• Reports on work-based assignments
• Research project reports
• Portfolios
• Reflective learning and work-experience journals
• Reviews
• Proposal papers for projects
• Funding or events
• Business plans or strategy documents
• Project progress reports
• Project evaluations
• Presentations
• Essays
• Exams.

This course has been designed to align with the talents and skills required in the current marketing and brand management employment market.

Careers in marketing and brand management are varied and cover all business organizations and across sectors.

How will I be taught?

We combine academic study with practice-based teaching. You’ll learn through a variety of activities including lectures, seminars, workshops, tutorials, online activity and discussion, work-based learning, and research projects.

Staff on this course offer access to a wide range of academic and practical expertise in marketing and brand management. You’ll benefit from one-to-one tutorials, workshops, peer support, and shared learning.

We work with you to ensure that what you learn in the course translates into effective practice in the workplace, and develops your professional potential.

Course length

One year full-time or two years part-time