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ELISAVA Barcelona School of Design and Engineering Master in Creative Direction and Communication
ELISAVA Barcelona School of Design and Engineering

Master in Creative Direction and Communication

Barcelona, Spain

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Spanish

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Sep 2024

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On-Campus

Introduction

Master in Creative Direction and Communication

In the Master in Creative Direction and Communication you will learn the mechanisms and languages of visual and audiovisual communication, you will promote your own creative talent in each project and you will train as a specialist in creativity and new media advertising .

How can good strategic planning enhance creativity? In the Master in Creative Management and Communication you will learn the keys to persuasive communication, brand strategy and the creative techniques necessary to be a specialist in advertising design.

The need to convince and sell in an increasingly global, competitive and visually noisy market requires new highly creative advertising proposals. In this context, the figures of the designer and the editor merge into the Creative Director , acquiring decisive importance at the time of generating persuasive messages, both in the public and private spheres. Advertising design needs professionals who master the mechanisms and languages of visual communication and new media to achieve the objectives of companies and institutions, thus generating organic conversations between brands and consumers. The advertising graphics, the spot, the branded content, interactive advertising, new media and new narratives are persuasive and effective resources that the Creative Director has to specify, know and master.

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About the School

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