Master

Brands are created to give consistency and coherence to the communication of a product and, hopefully, to endure and survive. But how can they adapt even when forced to evolve and question their core values? You will find the answer in our Beyond Branding Master.

The Beyond Branding Master is a one-year program that explores how brands behave and conceptualize today, analyzing the current landscape of brand communication and studying how global changes have influenced brand aesthetics and business models.

We believe that branding has evolved far beyond logos and brand manuals due to the great influence of technological changes and the Internet in the last 20 years: new forms of complexity when communicating demand novel responses to their responsible. Contemporary corporate identities must adapt to a new range of audiences, formats, devices and narratives.

Graduates in graphic design, advertising, communication and professionals with proven experience.Exceptionally, graduates in marketing, fine arts or audiovisual with a demonstrable portfolio and advanced knowledge of design software.

For more information about admission requirements, please visit the institute website.

Admissions Option 2

Several scholarship options are available. Please check the school website for more information.

Scholarships and Funding Option 2

Master's Degree Beyond Branding Own title UVic-UCC.

This program aims to revolve arounddifferent areas of thought and explore pathways towards:

The influence of digitization on brand communication.

The aspirational economy and how brands survive and thrive in a world where value is set in values and community.

The creation of content and reflections on the attention economy.

The creation of flexible and versatile brands.

The creation of brand communication with a transmedia approach.

Understand brands as social and cultural objects.

Understanding the bridge between marketing, advertising and design in today's media landscape.

Program Outcome

Tuition Fee: €13,150 (+€500 pre-registration)

Program Tuition Fees Option 2

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Program Admission Requirements

Marketing Studies

Marketing

Branding

ELISAVA, Barcelona School of Design and Engineering, promotes education, knowledge and research in the fields of design, engineering and communication. With more than 50 years of experience, it has trained more than 17,000 students and it has established itself as one of the world's leading schools. The school collaborates with companies, institutions and NGOs of international prestige to offer a university education that prepares students to face current and future challenges. ELISAVA trains expert professionals with the ability to design and create products, services and environments that improve society.

Master in Branding

Introduction

Admissions

Scholarships and Funding

Program Outcome

Program Tuition Fee

Program Admission Requirements

About the School

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