Master in Wine Business and Wine Management

Directed by Ramón Francàs, journalist and expert sommelier in the world of wine. He has traveled throughout the wine-growing geography for more than 30 years. Thanks to its extensive experience visiting not only wineries and vineyards but also restaurants and specialized stores, it has positioned itself as a true benchmark in the sector.

The objective of the master's degree is to train professionals who are capable of effectively leading and managing wine companies, standing out in an increasingly demanding market. Therefore, the program is designed to cover all key aspects of the wine industry: From production to marketing and distribution. It will also allow them to learn about the challenges and opportunities in the international arena, understand legal and regulatory aspects, learn to direct wine production and marketing projects, and even learn about commercial and marketing aspects of the wine business.

The wine industry is a sector in constant evolution and growth, this has created the need to require highly trained and specialized professionals in the business management of the wine sector.

The knowledge and skills acquired with the master's degree in Wine Business and Wine Management will help the student develop an understanding of the marketing and commercialization of wines and spirits, sales management, logistics and distribution, quality management and innovation in wine production.

The wine industry is at a time when it is claimed to be highly competitive, and a deep understanding of the market, brand and supply chain management can be essential to success in this sector. The master's degree in Wine Business and Wine Management will provide students with training in the latest trends and challenges facing the wine industry, and how to address them effectively.

The master's degree in Wine Business and Wine Management will also equip students with transversal business skills in other industries, such as project management, financial analysis and strategic decision making.

Objectives of the Master in Wine Business and Wine Management

General objectives

The objective of the master's degree is to train professionals who are capable of effectively leading and managing wine companies, standing out in an increasingly demanding market. That's why our program is designed to cover all key aspects of the wine industry, from production to marketing and distribution.

Specific objectives

The Master in Wine Business and Wine Management will allow you

• Know the challenges and opportunities that the wine sector presents internationally, and be prepared to work in a globalized environment.
• Understand the legal and regulatory aspects of the wine business, including consumer protection laws, advertising regulation, and intellectual property protection.
• Develop leadership and teamwork skills to be able to direct teams and projects related to the production and marketing of wine.
• Know the commercial and marketing aspects of the wine business, including brand management, distribution and communication with customers.
• Understand the different types of wine, their characteristics and the factors that affect their quality.