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Autonomous University Of Barcelona - department d'empresa Master's Degree in Marketing
Autonomous University Of Barcelona - department d'empresa

Master's Degree in Marketing

Bellaterra, Spain

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Sep 2024

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Introduction

The growing demand for professionals with specific training in marketing and market research has been motivated by the rapid and remarkable changes that current markets have experienced.

The enlargement of the competitive landscape known as the globalization of markets, the great technological advance that has been experienced, and the pace at which changes in the tastes and habits of today's society have given rise to the need to train professionals who have a great capacity for analysis, with advanced knowledge in the use of the tools that facilitate these analyzes, as well as being able to lead and make decisions that represent solutions to these current problems.

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