
MSc in Digital Business & Data Management
Nantes, France
DURATION
26 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 27,800
STUDY FORMAT
On-Campus
* Early Application deadline on January 31
Introduction
The digital revolution is real, pervasive and inevitable. This global megatrend is at the heart of our future world.
It is the result of unprecedented, exponential technological advances that are becoming the focus of the future. New digital technologies such as AI, big data, and blockchain are disrupting the global economy and will continue to profoundly shape the way we buy, work, and live.
As a result, companies are accelerating their digital transformation. Between the metamorphosis of the traditional business model and the development of new digital services, the number of initiatives is increasing. However, the majority of these initiatives will fail, in part due to a lack of human and digital expertise.
Understanding this digital disruption requires a new vision and an urgent need to assimilate this new business, which is here to stay and take root.
In particular, companies need a new generation of managers with "digital talents" who can decipher the codes and rules that govern this digital world.
With the MSc in Digital Business & Data Management, you'll be able to understand the facets of this digital disruption, respond more quickly and effectively, infuse the organization with the digital spirit and philosophy, and develop the new skills you need to advance your career in a high-growth market.
Program Benefits
How to respond more quickly and effectively to digital disruption, and gain the vision, business skills, and digital capabilities to advance your career.
Admissions
Scholarships and Funding
Thanks to our strong partnerships with public and private institutions, there are a number of scholarships available to international students,
International students can contact Campus France to check their eligibility for the scholarships offered.
Curriculum
Global Management
- Advanced Management Courses
- GAIA Courses (Ecological & Social Transition Management)
List of courses
- Digital Transformation
- Digital Transformation Consulting
- Digital Transformation Project Management
- Competing in the Age of Artificial Intelligence
- Big Data Analytics
- Applying Blockchain to all Business Sectors
- Digital Business Models
- Digital Technologies and Fundamental Ecosystems
- Cybersecurity in the Digital Economy
- Industry 4.0, Circular Economy and Sustainability
- Digital Culture and Philosophy
- Change Management in the Digital Age
- Future of Work and Digital Transformation
- Data for Business
Internship or Work Experience in France or Abroad
Master's Thesis
Program Outcome
This program prepares you to provide data-driven insights related to data analysis and marketing decision-making. You'll develop strong data analysis skills as well as a full range of technical skills in software, programming languages and applications, from programming in R and Python to automated customer segmentation. You'll also have the opportunity to work with real databases provided by Audencia's partner companies.
Throughout the program, you'll attend numerous expert lectures, explore concepts in real-world case studies, and participate in data mining hackathons. A professional approach that employers are looking for!
1st year of compulsory education in Nantes.
Target Skills
- Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
- Developing and implementeing marketing strategies (particularly based on user behavior)
- Managing business activities and assessing the financial performance of businesses and the associated risks
- Managing projects and teams in an international context
- Managing energy and social change
- Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)
Career Opportunities
- Consultant for the public sector practice of a generalist consulting firm
- Consultant in a specialized public sector consulting firm - Executive in national, regional or local government
- Manager of a specialized financing organization
- Executive in a private company providing services to government and local authorities
- Professional in an international organization, NGO, bilateral development and cooperation agency
Program delivery
Pedagogical methods
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Examens sur table, Final Dissertation
Teaching methods
- Theoretical Courses
- Case Studies
- Practical Exercises
- Group Projects