
MSc in Business Development & Growth Hacking
Nantes, France
DURATION
26 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 27,800
STUDY FORMAT
On-Campus
* early application deadline on January 31
Introduction
In just a few years, the Sales function has become a key role in many companies. Particularly resilient in times of economic downturn and dynamic in growth phases, the Sales function represents 40% of 'executive' positions.
It requires a wide range of skills (strategy, sales, negotiation, management, organization, etc.) to address the increasingly complex challenges of markets. The critical nature of the Sales function for companies results in high-level salaries compared to other functions within the company. The upheaval in the economy forces them to redouble their ingenuity to acquire strong positions in the markets they create.
For these new trends, Sales teams are now expected to master an expanded set of skills: strategic analysis, sales and negotiation abilities, but also the automation technics for part of the sales process, linked to growth hacking and more broadly, CRM digital solutions.
Program Benefits
- Prepare to master a broader range of skills: strategic analysis, sales and negotiation skills... but also the insightful use of techniques for automating part of the sales process linked to growth hacking and, more generally, to digital CRM solutions.
- Obtain Salesforce certification.
- Partnerships with leading companies who are directly involved in the modules, guaranteeing the best possible job prospects.
Admissions
Scholarships and Funding
Thanks to our strong partnerships with public and private institutions, there are a number of scholarships available to international students,
International students can contact Campus France to check their eligibility for the scholarships offered.
Curriculum
Global Management
- Advanced Management Courses
- GAIA Courses (Ecological & Social Transition Management)
List of courses
The modules are structured around 4 mainstay:
- Strategy & Marketing : analyze markets, devise innovative offers, draw up business plans, design the customer experience, develop business internationally
- Business strategy
- Business plan & financial approach of business
- UX design & customer centric approaches
- International business development
- Business strategy
- Business plan & financial approach of business
- UX design & customer centric approaches
- International business development
- Sell and manage a sales team: master the levers of complex sales, organize and manage sales and marketing teams, manage and develop key accounts.
- Complex selling and negotiating
- Key account management
- Sales organization & management
- Complex selling and negotiating
- Key account management
- Sales organization & management
- Digital business methods and tools: CRM systems, growth tools ... all of these are revolutionizing the methods used to launch and develop a business
- Social selling & growth hacking
- CRM systems: Salesforce expertise
- Digital communication
- E-commerce
- Social selling & growth hacking
- CRM systems: Salesforce expertise
- Digital communication
- E-commerce
- Real-time projects: in the form of consulting missions and in contact with professionals
- Tech start up incubating
- Sales contest
- Consulting sales project
- Tech start up incubating
- Sales contest
- Consulting sales project
Internship or Work Experience in France or Abroad
Master's Thesis
Program Outcome
The MSc in Business Development & Growth Hacking offers you a pedagogical approach that combines traditional teaching with the application of real cases from companies in the Audencia network. Real first-hand experience that will accelerate your professionalization in key business development topics such as "growth hacking". Get your Salesforce certification!
1st year of compulsory education in Nantes
Target Skills
- Developing strategies for the businesses and implementing an innovative, entrepreneurial approaches
- Developing and implementing marketing strategies (particularly based on user behavior)
- Managing business activities and assessing the financial performance of businesses and the associated risks
- Managing projects and teams in an international context
- Managing energy and social change
- Directing management activities in specific professional fields (Strategy, Finance, Marketing, Entrepreneurship, Information Systems, Supply Chain, Human Resources, Energy and Social Transition, Communication, etc.)
Career Opportunities
Here are a number of examples of positions you could occupy after completing the MSc in Business Development & Growth Hacking:
- Sector Manager (CG)
- Key account manager (CG)
- Category manager (Retail, store management),
- Business developer (Digital companies & start-up & consulting)
- Sales Development Representative (start-up)
- Business analyst
- Category Manager (Consumer Goods)
Accreditations
Program delivery
Pedagogical methods
The program is based on alternating theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies and interactive lessons.
Assessment Terms
Continuous monitoring, Examens sur table, Final dissertation
Teaching methods
- Theoretical Courses
- Case Studies
- Practical Exercises
- Group Projects