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Audencia Business School MSc in Business Development & Growth Hacking
Audencia Business School

MSc in Business Development & Growth Hacking

Nantes, France

26 Months

English

Full time

30 Jun 2025*

Sep 2025

EUR 27,800

On-Campus

* early application deadline on January 31

Introduction

In just a few years, the Sales function has become a key role in many companies. Particularly resilient in times of economic downturn and dynamic in growth phases, the Sales function represents 40% of 'executive' positions.

It requires a wide range of skills (strategy, sales, negotiation, management, organization, etc.) to address the increasingly complex challenges of markets. The critical nature of the Sales function for companies results in high-level salaries compared to other functions within the company. The upheaval in the economy forces them to redouble their ingenuity to acquire strong positions in the markets they create.

For these new trends, Sales teams are now expected to master an expanded set of skills: strategic analysis, sales and negotiation abilities, but also the automation technics for part of the sales process, linked to growth hacking and more broadly, CRM digital solutions.

Program Benefits

  • Prepare to master a broader range of skills: strategic analysis, sales and negotiation skills... but also the insightful use of techniques for automating part of the sales process linked to growth hacking and, more generally, to digital CRM solutions.
  • Obtain Salesforce certification.
  • Partnerships with leading companies who are directly involved in the modules, guaranteeing the best possible job prospects.
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