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Audencia Business School MSc in Brand Strategy & Product Management
Audencia Business School

MSc in Brand Strategy & Product Management

1 up to 2 Years

English

Full time

30 Jun 2025*

Sep 2025

EUR 27,800

On-Campus

* Early Application deadline on January 31

Introduction

The MSc in Brand Strategy & Product Management is a solid operational management and brand management training programme that places modern-day consumer expectations and preoccupations at the heart of its approach.

From data analysis to innovative ways to communicate, your coursework will take a real-world approach. Learn via real cases carried out with Audencia partner companies like Éram, Procter & Gamble, SodaStream, Ubisoft, and L'Oréal.

As future brand managers you will acquire all of the essential tools you will need, such as brand communication in the digital age, consumer data analysis, and innovation, as well as the opportunity to develop your critical thinking through a “critical marketing” workshop.

The originality of the MSc in Brand Marketing & Strategy is how it raises new questions about the corporate responsibilities of brands.

Program Benefits

  • Be equipped to meet the challenges of brand development and product management from social, marketing, and technical perspectives, with a solid understanding of strategic and operational brand and product management
  • Study marketing, social sciences, ethics, data science, sustainability, and economics
  • Innovative and forward-thinking program
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