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AUCKLAND UNIVERSITY OF TECHNOLOGY Master of Marketing
AUCKLAND UNIVERSITY OF TECHNOLOGY

Master of Marketing

Auckland, New Zealand

0 Years

English

Full time, Part time

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Introduction

The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.

Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.

There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), an applied project in marketing (30 points) and an applied business and communications skills course (15 points).

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