Master in
Master of Marketing
AUCKLAND UNIVERSITY OF TECHNOLOGY
Key Information
Campus location
Auckland, New Zealand
Languages
English
Study format
On-Campus
Duration
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Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
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* international
Scholarships
Introduction
The Master of Marketing is designed for anyone with an unrelated degree who wants to study marketing at master’s level and develop the skills for a professional marketing role.
Advancements in technology are prompting increasingly diverse buyer behaviour – and making marketing a critical part of any modern business in the process.
There are three key elements: Core professional knowledge and skills in marketing (90 points), associated business knowledge and skills (45 points), an applied project in marketing (30 points) and an applied business and communications skills course (15 points).